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Apple’s new AirTags are back down to their best price

Apple's latest AirTag four-pack drops back to its all-time low price of 89 dollars at Amazon and Target, alongside a special Costco bundle deal.

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01 Aug 2026Source: The Verge3 min read (0 views)Last updated 04 Aug 2026
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Apple’s new AirTags are back down to their best price

Stock photo for illustration only, not from the actual event

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  • Apple's latest AirTag four-pack is discounted to 89 dollars, saving 10 dollars.
  • Amazon and Target have matched the bundle's all-time low price point.
  • Costco offers a special deal throwing in a fifth AirTag for free for members.

For iPhone owners searching for reliable item trackers, now is an opportune moment to make a purchase as Apple's flagship tracking devices have returned to their most attractive price point. Shoppers can currently pick up a four-pack of the latest generation trackers for 89 dollars, marking a 10-dollar discount from the regular retail price. This reduction matches the lowest price ever recorded for the bundle at major online and physical retailers including Amazon and Target.

In addition to these retail discounts, warehouse club Costco is running an exclusive promotion for its members that includes a fifth AirTag absolutely free when purchasing the bundle. While a growing number of third-party Bluetooth trackers can connect to Apple's Find My network, none of them manage to integrate Apple's custom ultra wideband chip quite like the official hardware does, ensuring superior performance and deep ecosystem integration.

$89Four-pack bundle price
$10Discount off retail

The updated Precision Finding feature utilizes on-screen directional arrows and precise distance measurements within the Find My application to guide users directly to misplaced items. Furthermore, the upgraded chip paired with extended Bluetooth range makes locating items faster and far more dependable, even inside multistory residences. Users can also leverage Precision Finding directly from an Apple Watch Series 9 or newer model, while the built-in speaker has been noticeably amplified to make audio searches much easier.

Apple AirTag device closeup

Stock photo for illustration only, not from the actual event

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For those planning summer travels, the tracking devices include highly practical sharing capabilities. AirTag sharing allows up to five different individuals to monitor the exact same item simultaneously, while the Share Item Location feature lets users temporarily share tracking data with participating airlines such as United Airlines, Delta Air Lines, and American Airlines to recover misplaced luggage efficiently.

Integrating item trackers directly with commercial airline baggage systems represents a major leap forward for modern travel logistics. By securely leveraging the vast global network of iOS devices already operating worldwide, travelers gain an unprecedented level of visibility over their checked luggage without requiring airlines to invest in entirely new proprietary scanning infrastructure.

On the hardware front, it is worth noting that Apple still omits a built-in lanyard hole, meaning users will need to purchase separate holders or loops to attach the tracker to keys or bags. Fortunately, the device continues to utilize a user-replaceable CR2032 coin cell battery, preventing the need to discard the entire unit when power runs low. At 89 dollars for a four-pack, securing these trackers is more budget-friendly than ever.

Source: The Verge

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