TASTE OF TEA 2026: The Ultimate Matcha & Tea Paradise at Central Ladprao
Central Pattana partners with Happy Birthday Co. to host a massive tea festival featuring over 80 brands, exclusive menus, and workshops from Aug 6-12.
Stock photo for illustration only, not from the actual event
- TASTE OF TEA 2026 runs from August 6-12, 2026, at Central Ladprao 1st floor
- Gathers over 80 local and international tea brands with major corporate partners
- Features exclusive menu items and a Japanese Matcha Room led by Japanese tea masters
- Includes the Matcha Brewer competition on August 8-9 and daily craft workshops
The popularity of tea and matcha beverages continues to surge, evolving from a niche drink into a lifestyle choice that appeals to modern consumers seeking health benefits, premium quality, and social media appeal. Central Pattana Public Company Limited has recently partnered with Happy Birthday Co., Ltd. to organize "TASTE OF TEA 2026," transforming a standard beverage fair into a cultural exchange hub for the younger generation. The event takes place from August 6 to 12, 2026, on the 1st floor of Central Ladprao, supported by major partners including TEA PLUS, CTM Specialty Tea from Cha Tra Mue, Dutch Mill Pro Fresh, and Muang Thai Life Assurance.
The event brings together over 80 tea brands from Thailand and abroad, alongside leading cafes and bakeries showcasing exclusive menu items available only at this festival, including:
- Sanji Matcha: Debuting the new Sunrise Matcha Yogo and Sunset Matcha Yogo for the first time.
- Matcha Made: Presenting aromatic young coconut water topped with silky Matcha Cold Foam.
- Much More Matcha: Serving creative drinks blending matcha with Kyoho grape and floral aromas.
- Koyo Tea Room & James Boulangerie: Offering beverages topped with a generous portion of Matcha Tiramisu.
- TIENGNA VIENNOISERIE: Launching new Nama Doughnuts tailored for bakery lovers.
- i-Cream Solutions: Serving tea ice cream in Soft serve, Gelato, and Slushy formats.
Stock photo for illustration only, not from the actual event
Specialized niche festivals like TASTE OF TEA 2026 highlight a broader retail strategy: creating experiential retail environments that target passionate consumer communities. By gathering prominent domestic and international brands under one roof, shopping malls are successfully shifting from traditional retail spaces into vibrant cultural and lifestyle hubs that drive high engagement and foot traffic.
For tea enthusiasts who prefer brewing at home, the festival offers a comprehensive selection of premium tea powders and artisanal equipment:
- Ceremonial-grade matcha powder from Yame city, Fukuoka, presented by Baan OrPor.
- Specialty tea powders from Tokocha Matcha and wazuka cha premium kyoto tea.
- The exclusive Japanese Matcha Room serving traditional ceremonial tea prepared by Master Brewers from Japan, featuring brands like LuLalao and Trunk Matcha & Coffee.
- Authentic tea bowls (Chawan) and craft ceramics from ANOTHER CUP and Mori Mori Studio.
- Global tea cultures, including Masala Chai from India and Yerba Mate from Argentina.
Furthermore, the event features the "Matcha Brewer" menu creation competition on August 8-9, 2026, alongside daily workshops covering ceremonial matcha education, pottery making, matcha whisking techniques, and tea-scented camphor making. Tea lovers are welcome to join the event at Central Ladprao.
Source: Thairath Lifestyle
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