Free Admission to TCX 2026: Immersive Thai Horror Theme Park in Bangkok
Thai Content Experience 2026 returns with theme-park-level horror attractions and cultural soft power showcases from August 13-16.
Stock photo for illustration only, not from the actual event
- Thai Content Experience 2026 (TCX) runs from August 13 to 16, 2026.
- Free admission at Paragon Hall, 5th Floor, Siam Paragon, open daily from 10:00 AM to 9:00 PM.
- Features theme-park horror zones inspired by three major franchises: GTH, Girl from Nowhere, and The Undertaker.
- Supported by the Department of Cultural Promotion, Ministry of Culture, to boost Thai soft power.
Following last year's spine-chilling success, the massive content festival is preparing to deliver an even more heart-pounding experience. According to data from TimeOut Thailand, this year's event will be grander and more immersive, gathering the entire Thai content industry—including films, series, dramas, music, and animation—under one roof.
The event is organized with official support from the Department of Cultural Promotion under the Ministry of Culture, aiming to drive Thailand's soft power while serving as a bridge that brings creators and audiences closer together.
A major highlight for horror fans is stepping right out of the screen and into the action through an Immersive Experience featuring theme-park-level recreations from three major franchises:
- GTH: Despite shifting into different studio entities, the legacy of GTH's legendary horror masterpieces that captivated Thai audiences for over a decade—such as Shutter, Ladda Land, and Pee Mak—will bring back chilling atmospheres.
- Girl from Nowhere: The hit thriller-horror series that generated massive global popularity across Asia and Latin America, immersing visitors in the dark and enigmatic world of Nanno.
- The Undertaker: The blockbuster film that smashed box office records nationwide, bringing local Isan cultural horror and atmospheric storytelling right to the exhibition floor.
Stock photo for illustration only, not from the actual event
Transforming cinematic universes into interactive theme-park environments represents a major shift in promoting Thai intellectual property (IP). By letting fans physically step into famous horror scenes, the event bridges traditional media and experiential marketing, adding tangible economic value to the country's creative industries in alignment with national soft power initiatives.
Aside from the terrifying photo ops and scare zones, the TCX 2026 festival hosts a diverse lineup of special activities and performances:
- Born to Fight Spectacular: High-octane stunt performances by Panna Stunt Team
- Re-Stage: A brand-new format of television drama adapted into live stage plays
- Cinematic Symphony – Heartbeat of Thai Film: An emotive concert featuring unforgettable Thai movie soundtracks
- Exhibition Zone: Behind-the-scenes insights into the production workflows of Thailand's leading creators and studios
Those looking for an adrenaline-filled experience can visit the Thai Content Experience 2026 (TCX) at Paragon Hall, 5th Floor, Siam Paragon, from August 13-16, 2026, between 10:00 AM and 9:00 PM. Admission is completely free of charge.
Source: Thairath Lifestyle
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