Ford picks Fathom for its affordable truck name, starts at $28,350
Ford has officially named its upcoming affordable electric pickup truck Fathom, with deliveries scheduled for next year.
Stock photo for illustration only, not from the actual event
- Ford names its new electric pickup truck Fathom
- Starting price is set at $28,350
- Vehicle deliveries are slated to begin late next year
Ford has chosen the name Fathom for its upcoming affordable electric pickup truck, aiming to capture a broader market segment with a vehicle priced starting at $28,350.
Regarding the rollout schedule, the company has planned for the initial deliveries of this new electric pickup to take place later next year, marking another milestone in the automaker's EV strategy.
Choosing a name like Fathom, which denotes a unit of water depth or comprehending a difficult problem, hints at Ford's branding direction toward depth of capability and rugged utility. Meanwhile, pricing an electric truck under the $29,000 threshold highlights the intense industry-wide push to make electric vehicles accessible to mainstream buyers.
Source: Ars Technica
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