Samsung Galaxy Z Series Pre-orders Hit 1.44M, Surpassing Note10
Samsung sets a new milestone in South Korea as the Galaxy Z8 foldable smartphone lineup garners 1.44 million pre-orders in just 6 days, breaking the historical record held by the Galaxy Note10.
Stock photo for illustration only, not from the actual event
- Galaxy Z8 pre-orders in South Korea reach 1.44 million units in just 6 days.
- Surpasses the previous record of 1.38 million units set by the Galaxy Note10 in 11 days.
- Galaxy Z Fold8 accounts for 70% of total pre-orders, driven strongly by buyers under 30 and female customers.
- The Indian market records 271,000 pre-orders in a span of only 3 days.
The secondary smartphone launch season has reached a historic milestone as Samsung announced the pre-order figures for its latest flagship foldable devices in South Korea. The newly introduced Galaxy Z8 lineup, consisting of the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8, accumulated a combined total of 1.44 million pre-orders. This achievement not only eclipses the previous all-time record set by the Galaxy Note10 and Note10+ at 1.38 million units but also redefines the speed at which such massive figures are attained.
What makes this milestone particularly remarkable is the timeframe required to achieve it. While the historical record set by the Note10 required an extended pre-order window of 11 full days, Samsung's latest foldable fleet reached the 1.44 million mark in a mere 6 days, demonstrating an unprecedented acceleration in consumer demand.
Looking back at the trajectory of Samsung's foldable history reveals notable fluctuations. The Galaxy Z Fold5 and Z Flip5 previously peaked at 1.02 million units, before experiencing a dip to 910,000 units for the Galaxy Z Fold6 and Z Flip6 series, marking a low point for the lineup. The numbers subsequently rebounded to 1.04 million units for the Galaxy Z Fold7 and Z Flip7 during a one-week window between July 15 and July 21, before experiencing the current monumental surge with the Z8 generation.
This achievement represents a turning point for the wider Galaxy ecosystem ever since Samsung discontinued the Note series in 2020, positioning foldables as the primary second-half flagship alongside the early-year Galaxy S series. With the Galaxy S26 having recently set a family record of 1.35 million units over a 7-day period, this marks the first time that Samsung's flagship foldable lineup has outperformed the S series in pre-orders, contrasting with the previous year when the Galaxy Z7's 1.04 million units lagged behind the Galaxy S25's 1.3 million units.
Stock photo for illustration only, not from the actual event
The milestone of foldable smartphones outperforming the mainstream Galaxy S series for the first time indicates that foldable technology has graduated from a niche market into mainstream consumer acceptance. Refined hardware designs, particularly wider outer displays addressing daily usability complaints, have successfully mitigated historical hesitations and lowered adoption barriers for mainstream buyers.
Driving this success is primarily the Galaxy Z Fold8, which introduced a wider foldable form factor for the very first time. This specific model alone captured a massive 70 percent share of the entire pre-order volume. Furthermore, data reveals that the device gained exceptional popularity among customers aged 30 and under, as well as female purchasers, with these two demographics combined accounting for half of all Galaxy Z Fold8 buyers.
Beyond the domestic market in South Korea, the Galaxy Z8 has demonstrated robust momentum internationally. In India, the lineup secured 271,000 pre-orders within just 3 days, contrasting sharply with the 2025 generation of Z foldables which required a lengthy 15-day period to achieve comparable figures.
Source: Thairath Lifestyle
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