X Replaces Revenue Sharing with Original Content Rewards
X is winding down its existing revenue sharing program and launching Original Content Rewards to better incentivize authentic creators.
Stock photo for illustration only, not from the actual event
- X is phasing out its Revenue Sharing program in favor of Original Content Rewards.
- Existing participants can earn until September 7 and apply for the new program on September 8.
- Requirements include 500 verified followers and 500,000 timeline impressions in 90 days.
- The program focuses heavily on rewarding original reporting, photos, videos, and custom memes.
Social media platform X, now owned by SpaceX, is overhauling how it compensates influencers and creators by phasing out its current Revenue Sharing program and introducing a new initiative called Original Content Rewards.
In its announcement, the company stated that it will stop accepting new applicants for the legacy Revenue Sharing program, while current participants can continue earning through September 7. Starting September 8, creators will become eligible to apply for the updated framework. Participants are still required to maintain a subscription to one of X’s Premium tiers, alongside strict qualifying thresholds demanding 500 verified followers and 500,000 Home Timeline impressions originating from verified accounts over a 90-day period.
Stock photo for illustration only, not from the actual event
Defining original content is central to the shift. X explained that qualifying material includes original reporting, analysis, self-created photos and videos, as well as independently designed memes and graphics. Commentary is also permitted, though posts that routinely incorporate third-party material must contribute meaningful original value to meet the updated guidelines.
This overhaul marks a critical pivot for X following persistent issues with aggregator accounts and clickbait farms exploiting the previous payout structures. By tightening the definition of original contributions, the platform aims to redirect financial incentives toward creators who actually build and publish net-new material rather than duplicating existing web content.
Conversely, the company outlined clear examples of ineligible posts, such as content directly copied from another profile, videos downloaded and re-uploaded without authorization, or reposts lacking any meaningful transformation.
"Creators should be focused on bringing net new content to the platform instead of maximizing payouts."
Allegra Jacchia, X
The announcement follows a series of past attempts by X to reform revenue distributions, including reduced payouts for aggregation and clickbait accounts back in April. Those prior adjustments triggered pushback from prominent creators who profited heavily from the older architecture, prompting Elon Musk to reverse certain metrics previously. Explaining the latest overhaul in a dedicated post, X’s Allegra Jacchia noted that the previous model had reached a point where its incentives were fundamentally misaligned, making a fresh start necessary to reward originality from day one while promising ongoing refinements to models and standards moving forward.
Source: TechCrunch
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