Google lets users toggle AI watermarks on Gemini images and videos
Google is rolling out a feature allowing users to show or hide visible watermarks on Gemini-generated images, videos, and music within days.
Stock photo for illustration only, not from the actual event
- Google allows users to toggle visible watermarks on Gemini media output
- Invisible SynthID watermarks and C2PA metadata remain intact in files
- Feature covers Nano Banana, Omni, and Lyria models via Gemini and Flow
- Specific countries like India, South Korea, and Vietnam require Ultra plans
Google has announced a major update that will allow users to toggle the visibility of watermarks on content generated by its Gemini artificial intelligence models. This new setting applies across static images, videos, and music tracks, giving creators more control over the presentation of their AI-assisted media.
The company emphasized that disabling the visible watermark will not compromise underlying security measures. Invisible safeguards such as the SynthID watermarking system and C2PA standard metadata will remain permanently embedded within the file structure to preserve origin verification standards.
Stock photo for illustration only, not from the actual event
This upcoming configuration option spans several of Google's core generative AI systems, including:
- The Nano Banana model dedicated to handling static image generation
- The Omni model built for advanced video processing and creation
- The Lyria model designed specifically for music and audio production
Users will be able to locate and adjust these settings directly inside the Gemini application and Google's Flow video editing tool. Google plans to expand support for this feature to Search results at a later date, with the global rollout scheduled to begin in the coming days through the Settings menu under Media Watermark.
Google's move highlights the ongoing industry challenge of balancing creative freedom for content creators with the urgent need to prevent the spread of deceptive media. By keeping invisible technologies like SynthID and C2PA active behind the scenes, the company maintains digital accountability without overly restricting standard user workflows.
Nevertheless, this customization option will face geographic restrictions. It will not be deployed in countries where local regulations mandate permanent visible watermarks. Furthermore, reports indicate that users in India, South Korea, and Vietnam must subscribe to the Google AI Ultra tier to access this toggle, while enterprise and education accounts are excluded from changing these defaults.
This shift follows a parallel announcement by Anthropic, which stated it would embed watermarks into text and files generated by Claude to comply with stringent European Union regulations, sparking widespread debate across the broader tech user community.
Source: Thairath Lifestyle
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