Apple cuts over 200 jobs from Siri and Vision Pro teams

Apple is scaling back its workforce by eliminating more than 200 positions, targeting the team behind the Vision Pro virtual reality headset alongside the groups responsible for the Siri digital assistant and the Intelligent Systems Experience unit, which focuses on device AI integration. According to reports, the tech giant is reshuffling its organizational structure to concentrate heavily on emerging artificial intelligence initiatives and upcoming hardware devices.

Sources speaking to Bloomberg revealed that a total of over 200 jobs have been axed, with roughly 100 coming directly from the Vision Pro division. An additional 100 roles were impacted within the Siri and Intelligent Systems Experience teams. This strategic realignment highlights Apple's urgent efforts to pivot its core priorities as competition within the generative AI landscape continues to intensify.

Apple confirmed the layoffs to Bloomberg, explaining that the move is part of an ongoing effort to evolve its business and deliver superior user experiences. The company added that while new roles will be created to accommodate the shift, a limited number of existing positions will inevitably be impacted. TechCrunch has reached out to Apple for further comments on the restructuring process.

Stock photo for illustration only, not from the actual event

The tech giant is currently navigating a turbulent transitional phase as it attempts to strengthen its standing in the AI sector. At the same time, a broader memory chip shortage driven by aggressive AI infrastructure investments has significantly driven up the manufacturing costs for its flagship hardware lineups.