Amazing Chiang Mai Green Guide Fest 2026 drives green tourism
TAT hosts the Amazing Chiang Mai Green Guide Fest 2026 from August 28-30 at Railway Park, Chiang Mai, aiming to advance sustainable tourism and generate over 100 million Baht.
Stock photo for illustration only, not from the actual event
- TAT stages the Amazing Chiang Mai Green Guide Fest 2026 from August 28-30 at Railway Park, Chiang Mai.
- The three-day festival features six dedicated zones highlighting sustainable tourism, local culture, and gastronomy.
- The event achieved Carbon Neutral Event certification, cutting its carbon footprint by 50% to roughly 350 tonnes.
- TAT projects over 15,000 visitors and more than 100 million Baht in overall tourism revenue for the province.
The Tourism Authority of Thailand (TAT) is advancing its sustainable tourism agenda by organizing the Amazing Chiang Mai Green Guide Fest 2026. Scheduled for three days from August 28 to 30 at Railway Park in Chiang Mai, the event builds upon the Chiang Mai Prototype to strengthen the local tourism supply chain. The initiative aims to position the province as a premier global green destination through active community participation, eco-friendly business practices, and immersive local experiences.
Mr. Nat Kruthasoot, TAT Deputy Governor for Tourism Products and Business, noted that the festival demonstrates how sustainability can seamlessly integrate into travel experiences. By uniting local creativity, wisdom, gastronomy, and wellness with responsible business operations, the event generates new value for visitors and host communities while reinforcing Chiang Mai's potential as an internationally recognized sustainable hub.
Stock photo for illustration only, not from the actual event
The festival is structured around six distinct activity zones designed to showcase different facets of responsible tourism:
- Sustainability Showcase: Features environmental standards and innovations such as STGs STAR and CF-Hotels alongside interactive workshops.
- Sustainable Local Wisdom: Highlights contemporary crafts, sustainable design, and wellness products reflecting Chiang Mai's identity as a creative city.
- Sustainable Gastronomy: Brings together over 35 local food and beverage vendors alongside farm-to-table showcases by regional chefs.
- Sustainable Business Exchange: Connects eco-friendly tourism businesses and local communities to build collaborative networks.
Community & Sustainability Activity: Invites attendees to complete a green mission by collecting stamps for special rewards. - Eco-Friendly Music & Cultural Performance: Features daily cultural showcases and live concerts from prominent Thai musical acts across the three days.
Musical performances will feature notable artists including Serious Bacon and Khian Khai and Vanich on August 28, T_047 and Mirrr on August 29, and Earth Patravee and Moving and Cut on August 30. To minimize emissions during the event, TAT is operating EV shuttle services across two specific routes connecting San Pa Khoi Market and Kad Luang to Railway Park.
"Amazing Chiang Mai Green Guide Fest 2026 demonstrates how sustainability can become part of the complete tourism experience."
Mr. Nat Kruthasoot, TAT Deputy Governor for Tourism Products and Business
Operating the festival as a certified Carbon Neutral Event highlights an important operational shift within Thailand's tourism sector. By implementing rigorous waste separation, plastic reduction, and electric vehicle transport in a major hub like Chiang Mai, TAT is establishing a tangible benchmark for future eco-tourism events in alignment with the broader Sustainable Tourism Goals (STGs) framework.
TAT expects at least 15,000 domestic and international visitors to attend the festival over the three-day run, directly generating over 20 million Baht in on-site spending and contributing more than 100 million Baht in wider economic impact throughout Chiang Mai.
Source: TAT Newsroom
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