Apple 2026 September iPhone Event: John Ternus Takes CEO Role
Apple schedules its September 9, 2026 launch event at Steve Jobs Theater with a Surprise and shine tagline and John Ternus as new CEO.
Stock photo for illustration only, not from the actual event
- Apple sets its next iPhone launch event for September 9, 2026, at 1 PM ET at Steve Jobs Theater.
- John Ternus officially takes over as CEO from Tim Cook starting September 1st.
- Rumors point toward a foldable iPhone debut alongside anticipated Pro and Pro Max updates.
Apple is officially preparing to unveil its latest lineup of hardware products after sending out media invitations for its upcoming September launch event. Featuring the intriguing tagline Surprise and shine, the gathering is scheduled for September 9th, 2026, kicking off at 1 PM Eastern Time.
The presentation will take place physically at the Steve Jobs Theater located inside Apple Park, while a simultaneous livestream will be hosted on the official Apple website for global viewers. Invitations for the media were dispatched on Wednesday.
Stock photo for illustration only, not from the actual event
This September showcase carries significant weight as the company may finally introduce its long-rumored foldable iPhone model. Dummy unit imagery suggests the foldable device could feature a wide form factor comparable to Samsung’s Galaxy Z Fold 8.
Alongside the foldable hardware, Apple is anticipated to refresh its higher-end smartphone tier, likely dubbed the iPhone 18 Pro and iPhone 18 Pro Max. Industry watchers note these updates are expected to be iterative upgrades rather than a massive structural redesign akin to previous product cycles.
The transition of John Ternus from hardware chief to CEO succeeding Tim Cook marks a critical generational shift for Apple. This leadership change aligns with a period where the tech giant is aggressively pursuing new hardware categories, including foldable displays and advanced mobile computing paradigms.
Interestingly, reports indicate that the base model iPhone 18 will not make an appearance at this event and is instead slated for an introduction next year. Furthermore, 2027 could see the arrival of an iPhone 18e alongside a second-generation iPhone Air.
Source: The Verge
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