Apple Announces iPhone 18 Event for Sept. 9
Apple has scheduled its major keynote for Wednesday, Sept. 9 at 10 a.m. PT, where it is expected to unveil the iPhone 18 Pro lineup and foldable iPhone Ultra.
Stock photo for illustration only, not from the actual event
- Apple confirmed its official keynote event will take place on Wednesday, Sept. 9.
- The presentation kicks off at 10 a.m. PT with a live online broadcast available globally.
- Expected reveals include the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone Ultra.
Apple has locked in the official date and time for its upcoming product announcement event. The company is set to begin its keynote on Wednesday, Sept. 9 at 10 a.m. PT. While select media members have received invitations to attend in person, anyone around the world will be able to watch the presentation streamed live online. Greg Joswiak, Apple's senior vice president of Worldwide Marketing, officially confirmed the schedule in a post on X.
While historical patterns show that Apple has released a new iPhone annually since launching its very first smartphone back in 2007, the exact date of the announcement has remained the key detail to watch for until now.
Stock photo for illustration only, not from the actual event
Based on historical release cadences and recent leaks, Apple is set to transition from the iPhone 17 series to the iPhone 18 family this year. Reports suggest we will see the iPhone 18 Pro, iPhone 18 Pro Max, and the highly anticipated foldable iPhone Ultra, though rumours indicate the standard iPhone 18 base model might be delayed until 2027.
We don't know for sure what Apple will reveal on Sept. 9, but leaks and rumors give us some good guesses.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to serve as iterative upgrades over the previous iPhone 17 Pro series, featuring improved cameras, larger batteries, new color options including light blue and dark cherry, the next-generation A20 chip, and potentially higher price tags.
The undisputed star of the showcase, however, is expected to be Apple's debut foldable smartphone, the iPhone Ultra. While sharing many internal components with the Pro models, it may feature Touch ID instead of Face ID and a dual-display design with a smaller outer screen that opens up to a larger inner screen. It is also projected to command a price tag exceeding $2,000, making it the most expensive iPhone to date.
Apple's entry into the foldable device market marks a pivotal moment for the industry. Given Apple's tendency to wait until a technology matures before adopting it, the introduction of a foldable iPhone could finally propel foldable form factors into mainstream consumer adoption.
Source: Lifehacker
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