Prism Prepares India IPO to Raise Up to $692 Million
Prism's annual report reveals financial growth after the Motel 6 acquisition, posting $980 million in revenue and preparing for an India IPO.

Stock photo for illustration only, not from the actual event
- Prism is preparing an India IPO to raise up to $692 million.
- Motel 6 drives nearly half of gross bookings and anchors U.S. growth.
- India serves as the tech hub, with 94% of new code authored by AI.
- Financials show $105 million net profit and fourth straight year of positive EBITDA.
Oyo-parent Prism is preparing to go public in India to raise up to INR 6.6 billion, equivalent to $692 million, showcasing a corporate entity that looks vastly different from the marketplace startup known to investors five years ago according to its latest annual report.
The integration of Motel 6 and G6 Hospitality now accounts for nearly half of the group's gross booking value. While India functions as the core technology and operational engine behind the platform, Prism has evolved beyond its original marketplace model to take greater direct control over hotel operations, particularly in the premium segment.
Financially, Prism delivered robust results with consolidated revenue rising 50% to INR 94 billion or $980 million. EBITDA more than doubled to INR 26 billion or $272 million, and profit after tax reached INR 10 billion or $105 million, marking the company's fourth consecutive year of positive consolidated EBITDA.
The annual report outlines three distinct structural shifts shaping the enterprise: the U.S. market becoming the center of gravity, India acting as the centralized global engineering headquarters, and the company transitioning toward a company-serviced model.

Stock photo for illustration only, not from the actual event
Prism's strategy of listing in India while deriving a significant portion of its revenue from the U.S. via Motel 6 highlights an ambitious cross-border operational model. By leveraging India-based engineering and AI development while capturing American hospitality assets, the company aims to optimize property economics and scale efficiently.
Furthermore, the technology infrastructure in India relies heavily on automated development, with 94% of new code authored by AI. The company is also developing a 'GM Agent' to further automate daily hotel property operations and enhance owner relationships.
Source: Skift
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