Callaway drops golf brand Good Good over sexist video row
Golf equipment maker Callaway ends partnership with popular YouTube channel Good Good, donating $1M following a controversial ad showing a woman pushed down.
Stock photo for illustration only, not from the actual event
- Callaway immediately ends partnership with Good Good
- Controversy sparked by ad showing a female golfer pushed to the ground
- Company donates $1 million to support abuse victims and prevent violence
Major golf club manufacturer Callaway has severed its ties with content creation group Good Good with immediate effect following severe backlash over a promotional video that depicted physical aggression toward a woman.
The controversy unfolded after the American golf brand—which operates one of the most popular sport channels on YouTube with 2.13 million subscribers—published the advertisement last week. The clip featured Good Good co-founder Garrett Clark rushing toward Alexis Miestowski, a professional golfer and regular channel creator, shoving her to the ground, and shouting at her not to touch his new driver.
The advertisement drew widespread criticism for trivializing violence against women, prompting both organizations to remove the video from public view and issue official apologies.
"Unequivocally, violence against women is unacceptable and should never be trivialised, normalised, or used as entertainment."
Good Good, whose partnership with Callaway began in 2023, has also stepped away from its planned sponsorship of a PGA Tour event scheduled for November in Austin, Texas.
This rapid fallout highlights the growing pressure on corporate sponsors to maintain strict ethical standards regarding gender equality and social responsibility. In today's media landscape, association with controversial content creators can pose immediate reputational risks, compelling brands to take swift corrective action to protect their core values and consumer trust.
In addition to terminating the partnership, Callaway stated that appropriate internal corrective measures have been implemented to ensure such an incident never recurs. The manufacturer also pledged a $1 million donation—equivalent to approximately £735,725—to organizations dedicated to preventing violence against women and supporting victims.
Source: BBC Sport
Found something wrong in this article? Report an issue with this article
Comments
Leave a Comment