Apple TV Is Raising Its Subscription Prices Again

For the fourth time in four years, Apple TV is adjusting its subscription pricing upward. The streaming platform is implementing higher rates across both monthly and annual plans, impacting users who rely on the service for entertainment content.

The updated pricing structure for Apple TV includes the following changes:

• Monthly subscription cost increases to $14.99 from the previous $12.99
• Annual subscription jumps from $99 to $119

In addition to the standalone streaming service, Apple One—the bundle combining subscriptions to iCloud+, TV, Music, and Arcade—will now cost $21.95 per month, up from its previous price of $19.95.

Apple is not alone in increasing subscription fees across the market. Netflix raised its prices back in March, and Peacock announced a similar price increase earlier this month. Furthermore, ongoing shortages of RAM and components driven by massive hardware demand for building AI data centers are pushing tech companies to raise hardware prices as well.

Stock photo for illustration only, not from the actual event

Consumer frustration with Apple is unlikely to persist for long, as the company is scheduled to announce its newest lineup of iPhones—which is expected to feature its first foldable model—on September 9.

Source: TechCrunch