Phil Schiller is stepping down from his major roles at Apple
Longtime Apple executive Phil Schiller is leaving his role leading the App Store and company events, while retaining his Apple Fellow title.
Stock photo for illustration only, not from the actual event
- Phil Schiller is stepping down as the head of the App Store and Apple events.
- The longtime executive will remain at Apple as an Apple Fellow on unspecified initiatives.
- The App Store division is moving under services head Eddy Cue, with Carson Oliver continuing to lead it.
Longtime Apple executive Phil Schiller is stepping down from his prominent role leading the App Store and company events, according to a recent report published by Bloomberg. The transition marks another significant leadership shift for the tech giant.
Following this change in responsibilities, Schiller will maintain his official title as an Apple Fellow and continue working on initiatives that have not yet been publicly detailed by the company.
Stock photo for illustration only, not from the actual event
The news of Schiller's transition arrives just a day before hardware leader John Ternus is scheduled to take over the reins from outgoing CEO Tim Cook, who is stepping down from his chief executive role on September 1st.
Schiller first joined Apple back in 1987 and later stepped up to become the company's head of marketing in 1997. Alongside Steve Jobs, he helped launch the App Store in 2008 and played an instrumental role in developing key Apple products including the iPhone, iPad, iPod, and Macs, before eventually stepping down from marketing in 2020.
This leadership reshuffle highlights Apple's ongoing transition of executive responsibilities as veteran leaders hand over day-to-day operations to newer leadership teams. Moving the App Store under services head Eddy Cue aligns the marketplace more closely with Apple's growing services sector, while retaining Schiller as an Apple Fellow preserves institutional knowledge from the Steve Jobs era.
As detailed in the Bloomberg report, Apple is officially moving the App Store division under the oversight of services head Eddy Cue, while Carson Oliver will remain in his position leading the store's daily operations.
Source: The Verge
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