Belkin launches four new trackers supporting Apple and Google networks

After years of selling accessories designed to attach Apple's AirTags to everyday items, Belkin is stepping into the tracking market with its own hardware. The new lineup stands out by supporting both Apple's Find My and Google's Find Hub tracking networks right out of the box, offering cross-platform flexibility for iOS and Android users alike.

A major design differentiator compared to AirTags or Google's recently announced Pixel Tag is that consumers will not need to purchase any additional cases, holders, or hardware. Every model in the new lineup comes equipped with built-in lanyards or key rings integrated directly into their physical architecture.

The four new tracking devices cater to different use cases and budget ranges:

• Belkin SureFind Spot: The most affordable option at $14.99, tethered directly to a metal key ring.
• Belkin SureFind Loop Cable Tag: Priced at $24.99, featuring a carry loop that doubles as a short USB-C charging cable.
• Belkin SureFind Card: A credit card-sized tracker costing $26.99 with an IP68 rating for prolonged water submersion resistance.
• Belkin SureFind Wallet Stand: The most expensive option at $39.99, attaching magnetically to mobile devices while doubling as a kickstand and an RFID-blocking card protector.

Belkin's decision to support both major tech ecosystems simultaneously addresses a significant pain point for consumers who may switch platforms or live in mixed-device households. By embedding attachment loops directly into the hardware, they also eliminate the frustrating hidden costs typically associated with purchasing third-party holders.