Apple Event 2026: iPhone 18 and Foldable Expected
Apple's Sept 9, 2026 event spotlights iPhone 18 Pro, a foldable iPhone Ultra, and new CEO John Ternus in Cupertino.
Stock photo for illustration only, not from the actual event
- The launch event takes place on Wednesday, September 9, 2026, at Apple Park in Cupertino, California.
- John Ternus officially stepped in as the new CEO, replacing Tim Cook on September 1.
- The event is expected to feature iPhone 18 Pro models and a rumored foldable device.
- Updates for Apple Watch Series 12 and new AirPods models are also anticipated.
Apple enthusiasts are gearing up for one of the company's biggest showcases in years. The upcoming launch event is scheduled for Wednesday, September 9th, at 1PM ET / 10AM PT at Apple Park in Cupertino, California. This will mark Apple's first major presentation since John Ternus assumed the role of CEO on September 1st, succeeding Tim Cook. Viewers can tune in via livestream on Apple’s official website, Apple TV, and YouTube.
Regarding the smartphone lineup, reports indicate that the base iPhone 18 might sit this event out, potentially arriving early next year alongside the iPhone 18E and an updated iPhone Air. Even without the base model, Apple is poised to introduce the iPhone 18 Pro and Pro Max on September 9th. Both flagship devices are rumored to feature larger batteries, a reduced Dynamic Island, and a long-awaited variable aperture camera upgrade. Leaked dummy models suggest color options will include black, silver, light blue, and dark cherry purple, though potential price hikes remain a concern.
Stock photo for illustration only, not from the actual event
A major focal point of the event is the anticipated arrival of Apple's first foldable phone, rumored as the “iPhone Ultra.” Leaked dummy images point toward a passport-style design comparable to the Samsung Galaxy Z Fold 8 and Xiaomi 18 Fold, positioning Apple to finally enter the foldable arena.
Apple's entry into the foldable phone market marks a pivotal milestone for the tech giant as it seeks to reignite hardware excitement. Managing this transition under new leadership while navigating potential price increases will be a critical test for the company's hardware division moving forward.
Beyond phones, Bloomberg's Mark Gurman reports that Apple Watch Series 12 could return with a premium ceramic case option, alongside new band configurations and health tracking capabilities like continuous heart rate sensing. Meanwhile, the AirPods lineup is due for an iterative refresh, though camera-equipped models are reportedly delayed until 2027.
Source: The Verge
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