Oura Files For IPO As Smart Ring Rivals Target Crown
Smart ring leader Oura files for an IPO on September 3, 2026, after hitting $1.21 billion in revenue, facing rising pressure from Ultrahuman and Circular.
Stock photo for illustration only, not from the actual event
- Oura officially filed to go public on September 3, 2026, following a surge in revenue to $1.21 billion.
- Ultrahuman secured $70 million in backing to build rings capable of running software directly on-device.
- Circular's upcoming Ring 3 series will feature integrated NFC contactless payments and haptic alerts.
- Major players like Samsung and new entrants like Dreame are intensifying competition in the market.
The smart ring market is getting increasingly crowded, and Oura is making its next big move by officially filing to go public on September 3, 2026. This follows closely on the heels of launching the Oura Ring 5, which is the company's slimmest and lightest model to date.
The Finnish wearable maker is performing exceptionally well financially. Its revenue nearly doubled to $1.21 billion for the nine months ended June 30, with 3.6 million rings sold over the past year and roughly 5 million paid members relying on its platform.
While Oura has dominated the sector for years, rivals are emerging with unique angles to dethrone the market leader. For instance, French firm Circular announced NFC payment capabilities, while Chinese brand RingConn introduced haptic vibrations.
Source: TechCrunch
Found something wrong in this article? Report an issue with this article
Comments
Leave a Comment