Srettha Praises BEANS Coffee Growth, Aims for Sustainability
Former Thai PM Srettha Thavisin highlights the success of BEANS coffee brand founded by his daughter Chananda Thavisin, growing from 3 cups sold to 38 branches across major cities.
Stock photo for illustration only, not from the actual event
- Srettha Thavisin quoted a news report regarding the growth of the BEANS coffee brand on X on September 6, 2026.
- The business expanded from selling just 3 cups in a small room to operating 38 branches across major cities within 3 years.
- The former Prime Minister emphasized achieving long-term sustainability by helping Thai coffee farmers increase their incomes.
On September 6, 2026, former Thai Prime Minister Srettha Thavisin shared a post on the X platform, referencing an article by Prachachat Business about the journey of BEANS, a coffee brand managed by his daughter Chananda Thavisin, which has experienced remarkable expansion.
Srettha noted that over the past three years, he has witnessed the development of the coffee enterprise, which initially started inside a small room without even a physical storefront. Citing his daughter's speech on stage, he acknowledged that the brand's current scale has far exceeded initial expectations.
Although the business has achieved significant growth, Srettha stated that the milestone he is still looking forward to is true sustainability. He aims for the enterprise to reach a point where it actively fulfills the goal of helping Thai farmers earn higher incomes from cultivating coffee beans, encompassing both local varieties and foreign strains adaptable to Thailand's climate.
"A good business is not just one that grows, but one that grows alongside the people around it, and that is what sustainability truly means."
Srettha Thavisin
Furthermore, Srettha shared his investment philosophy, emphasizing that any business venture requires genuine dedication and meticulous care rather than superficial efforts. Once a company becomes stable, giving back to society and strengthening individuals within the same supply chain must be prioritized alongside corporate expansion.
Integrating sustainability and local farmer support into corporate growth reflects modern business values, particularly in the specialty coffee sector where consumers increasingly value ethical sourcing and supply chain transparency. Scaling a brand from a micro-operation to dozens of locations requires balancing operational standards with corporate social responsibility.
Source: Matichon Politics
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