Fashion to the World 2026: TAT Connects Thai Design
TAT hosts Fashion to the World – Thai T’Reasures from Sep 18-20, 2026, at ICONSIAM, blending Thai textiles with travel.
Stock photo for illustration only, not from the actual event
- TAT hosts Fashion to the World from Sep 18-20, 2026, at ICONSIAM.
- Collaborates with 8 designer brands and the SUPPORT Foundation.
- Features special collections by RAVIPA, PREMIUM POPS × TRK, and THITHA.
- Exhibits 10 textile journeys linking local communities and destinations.
The Tourism Authority of Thailand (TAT), alongside public and private sector partners, has officially announced "Fashion to the World – Thai T’Reasures by Amazing Thailand," a three-day showcase scheduled for 18–20 September 2026 at River Park, ICONSIAM. Designed to advance fashion tourism, the initiative integrates Thai textiles, jewellery, craftsmanship, and local wisdom into contemporary fashion, bridging their origins, makers, and stories with communities and destinations across Thailand.
This event brings together the SUPPORT Foundation, the Gem and Jewelry Institute of Thailand, established and emerging designer brands, fashion students, textile entrepreneurs, artists, and various creative partners. It demonstrates how Thailand's cultural capital can be reinterpreted through modern design to generate new value for tourism, local communities, and the creative economy.
Stock photo for illustration only, not from the actual event
Ms. Thapanee Kiatphaibool, TAT Governor, stated that fashion provides a novel channel for Thailand to connect cultural identity with travel. Through the Thai T’Reasures project, TAT is incorporating textiles, jewellery, and craftsmanship into contemporary experiences that inspire travellers to uncover the people, places, and narratives behind each creation.
"By connecting designers, artisans, communities, entrepreneurs, and young creators, we can create greater value for Thai wisdom while opening new opportunities for tourism, local economies, and Thailand’s creative industries."
Open daily to the public from 15.00 to 22.00 Hrs., the three-day event welcomes international visitors and fashion enthusiasts to explore travel-led showcases. A primary highlight is the TAT × Thai Designer Collaboration, featuring three special-edition prototypes combining culture, creativity, sustainability, and tourism: RAVIPA’s Naga jewellery collection "Faith to Fashion" linking belief with spiritual tourism, PREMIUM POPS and TRK’s multifunctional textile hats "Art to Journey" connecting contemporary art with travel, and THITHA’s dress made from discarded silkworm cocoons "Waste to Worth" interpreting local materials through sustainable fashion.
Leveraging fashion and local textiles as a tourism driver represents a strategic shift toward high-value community-based tourism, transforming traditional cultural assets into lifestyle experiences that appeal to modern travellers and international markets alike.
The runway will feature eight leading Thai designer brands—KLOSET, JANESUDA, Painkiller Atelier, RAPEE, Maison Wonder Anatomie, SANGBOON, THITHA, and Made by Hotcake—presenting special collections under the concept "365 Fashion Thai The Dai Thuk Wan" ("Thai fashion can be stylish every day"). These collections pair local textiles and jewellery with contemporary looks suitable for work, leisure, travel, and social occasions while maintaining traditional craftsmanship.
Source: TAT Newsroom
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