Navan Buys BoomPop to Push Into Meetings and Events
Navan has acquired AI-powered corporate event planning platform BoomPop, uniting travel, expenses, and events on one platform while reporting 35% revenue growth.
Stock photo for illustration only, not from the actual event
- Navan acquired AI corporate event planning platform BoomPop
- Integrates meetings and events into travel and expense management
- Replicates prior partnership-to-acquisition playbook seen with Smartrips
- Announced alongside Q2 FY2027 revenue reaching $233 million
Navan announced on Wednesday that it has acquired BoomPop, an AI-powered platform designed for planning corporate meetings and events. This acquisition marks the latest step in Navan's ongoing consolidation strategy, bringing corporate events spending directly into the same platform where companies already book business travel and manage expenses.
Stock photo for illustration only, not from the actual event
The business travel platform chose not to disclose the financial terms of the acquisition. The deal follows a partnership formed between the two companies earlier this year, echoing a familiar playbook for Navan, which executed a similar strategy when acquiring Smartrips in Brazil.
Founded in 2023, BoomPop manages the operational layers of event execution, including AI-assisted venue and vendor sourcing, request for proposals, room blocks, contracts, and payments. The platform has previously supported events for over 500,000 attendees across major clients such as Accenture, Amazon, Google, Salesforce, and Shopify, while claiming to reduce booking costs by approximately 30 percent.
By absorbing BoomPop, Navan positions itself to compete more directly against established event management specialists like Cvent. Furthermore, this move strengthens platform stickiness by making it significantly harder for enterprise customers to switch providers, as travel, expense tracking, and event operations become entirely unified under a single roof.
Following the acquisition, BoomPop will be rebranded as Navan Events within the core platform, with no planned layoffs resulting from the transition. The announcement coincided with Navan's Q2 FY2027 earnings call, where the company reported $233 million in revenue—up 35 percent year over year—and raised its financial outlook for the full fiscal year.
Source: Skift
Found something wrong in this article? Report an issue with this article
Comments
Leave a Comment