Apple Event 2026: Apple execs address iPhone Duo aspect ratio leaks
Apple CEO John Ternus and marketing chief Greg Joswiak discuss the iPhone Duo, revealing that rivals found out about the device aspect ratio through leaks.
Stock photo for illustration only, not from the actual event
- Apple executives reveal competitors discovered the iPhone Duo aspect ratio through leaks.
- Samsung, Huawei, and Xiaomi launched wide foldable phones ahead of Apple.
- The folding nano-texture display technology remained a strictly guarded secret until launch.
- New CEO John Ternus showed passionate hands-on enthusiasm for the prototype hardware.
The introduction of Apple's highly anticipated foldable smartphone has sparked discussions across the tech industry, particularly regarding how competitors managed to release similar form factors just before Apple's official unveiling.
During a joint interview with TechRadar's Lance Ulanoff and Tom’s Guide's Mark Spoonauer, Apple marketing chief Greg ‘Joz’ Joswiak and new CEO John Ternus addressed the topic of competing devices, noting that product development secrets are nearly impossible to keep when sharing global supply chains.
Joz explained during the discussion that rivals including Samsung, Huawei, and Xiaomi learned about the device through industry leaks. Unfortunately, those leaks exposed the aspect ratio, leading to coincidental timing where competitors released wide foldable devices ahead of Apple.
Stock photo for illustration only, not from the actual event
The reality of shared global supply chains means major hardware projects face immense challenges in maintaining total secrecy ahead of launch. While component manufacturers and supply networks often leak dimensions or form-factor details that allow rivals to pivot quickly, proprietary material innovations and custom software layers remain the primary frontiers where companies can still secure a genuine competitive edge.
Despite the leaks surrounding the physical dimensions, Apple successfully protected its most critical breakthrough: the folding nano-texture display built exclusively for the iPhone Duo. Joz emphasized that the company implemented extra security measures and kept this proprietary display technology completely confidential.
“Unfortunately they got the aspect ratio, and a lot of coincidental instances of people finding that an interesting aspect ratio.”
Greg Joswiak
The interview also offered a glimpse into leadership style under Apple's new chief, John Ternus. Displaying a hands-on engineer's boyish enthusiasm that contrasts with his predecessor Tim Cook, Ternus grinned widely while recounting his first exhilarating encounter with the prototype display.
Source: The Verge
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