iPhone 18 Pro and Pro Max Preorders Live: Pricing
Apple opens preorders for iPhone 18 Pro starting at $1,199 and Pro Max at $1,299, launching on Friday, September 18, 2026.
Stock photo for illustration only, not from the actual event
- Apple has officially opened preorders for the iPhone 18 Pro and Pro Max.
- The 6.3-inch iPhone 18 Pro ranges from $1,199 for 256GB up to $2,399 for 2TB.
- The 6.9-inch iPhone 18 Pro Max ranges from $1,299 for 256GB up to $2,499 for 2TB.
- Both upgraded models feature the A20 Pro chip and are available in four colors.
The wait for Apple's latest flagship smartphones is drawing to a close following their official unveiling at the September 2026 "Sunrise and shine" event, where they debuted alongside the iPhone Duo and other new hardware. The spotlight shines brightly on the Pro lineup, featuring the upgraded A20 Pro processor equipped with enhanced GPU power and additional neural cores dedicated to on-device artificial intelligence tasks, alongside notable improvements to the camera system.
For consumers eager to secure the newest devices, Apple has officially opened the preorder window ahead of the official release date scheduled for Friday, September 18, 2026. Placing a preorder early is recommended for anyone wishing to guarantee their preferred color and storage tier. The new phones are offered in four distinct finishes: deep black, silver, glacier, and burgundy.
Stock photo for illustration only, not from the actual event
Pricing and configuration structures for the Pro models vary depending on display size and storage capacity:
- iPhone 18 Pro (6.3-inch): Starts at $1,199 for the 256GB model and scales up to $2,399 for the 2TB version.
- iPhone 18 Pro Max (6.9-inch): Starts at $1,299 for the 256GB model, with the 2TB configuration priced at $2,499.
The debut of the iPhone 18 Pro series in 2026 highlights Apple's ongoing push to integrate advanced on-device AI capabilities via the A20 Pro chip, which features significantly expanded neural processing units. Transitioning the base storage tier to 256GB directly addresses the heavy demands of modern mobile users who require substantial capacity for high-resolution video content and local machine learning models.
At the time of publication, securing an unlocked version of either the Pro or Pro Max requires purchasing directly through Apple. Buyers looking to avoid paying the full retail price upfront have several financial options available, including zero-percent APR financing spread across 36 monthly payments through Apple, eligibility for the newly announced Apple Upgrade program, and trade-in credits worth up to $885 when recycling an existing device, with carrier-specific incentives also on offer.
Source: The Verge
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