Accor Considers Acquisitions in India After Treebo Deal
Accor is exploring acquisitions and new partnerships in India to maintain its 300-hotel target after its master licensee agreement with Treebo fell through.
Stock photo for illustration only, not from the actual event
- Accor is weighing acquisitions and partnerships after the Treebo deal collapsed.
- The company's goal of reaching 300 hotels in India remains unchanged.
- Expanded joint ventures and new brands will support its broader hospitality ecosystem.
French hospitality giant Accor is actively reassessing its expansion strategy in India following the collapse of its planned master licensee partnership with Treebo Hospitality Ventures. Duncan O’Rourke, Accor’s CEO for Middle East, Africa and Asia Pacific, told Skift that the group is now turning its attention toward potential acquisitions and alternative partnerships to regain lost scale and accelerate its growth.
The aborted agreement, initially announced in April 2025, was designed to introduce Accor’s Ibis and Mercure brands to hundreds of properties across smaller Tier-2 and Tier-3 cities in India. With the deal officially off, the hotel group must find new avenues to bridge the gap in its midscale footprint and maintain momentum toward its long-term strategic goals.
Stock photo for illustration only, not from the actual event
Addressing the setback, O’Rourke emphasized the company's historical commitment to expansion through business combinations and entrepreneurial ventures, signaling that growth initiatives will continue unabated.
"Our history has always been entrepreneurial. We like to do acquisitions, we like to grow. We’re not going to stop because this didn’t work out."
Duncan O’Rourke
Accor's pivot toward potential acquisitions highlights the acute need for global hotel operators to secure established local networks when scaling in emerging sub-markets. Secondary and tertiary cities in India present massive growth potential, but building localized midscale inventory from scratch is notoriously difficult without an existing regional platform.
Although specific acquisition targets have not yet been disclosed, O'Rourke confirmed that the group remains continuously open to strategic opportunities both within India and globally. Alongside potential buyouts, Accor is utilizing multiple growth pillars, including its unified joint venture with InterGlobe Enterprises, the introduction of brands like Movenpick, MGallery, and The Hoxton, and loyalty tie-ups with carriers like IndiGo to build a comprehensive lifestyle ecosystem.
Source: Skift
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