Noise raises $5.5M seed to help everyday people become paid creators
Marketing platform Noise secures a $5.5M seed round led by Capital Midwest, M25, and Grishin Robotics to connect brands with everyday content creators.
Stock photo for illustration only, not from the actual event
- Noise secured a $5.5 million seed round led by Capital Midwest, M25, and Grishin Robotics.
- The platform connects everyday people with brands to create content and earn money per view.
- Founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber following their gaming app Playbite.
- Total funding reaches $7.2 million as the startup launches its new Organic-to-Ads program.
Marketing platform Noise has announced a $5.5 million seed funding round led by Capital Midwest, M25, and Grishin Robotics, bringing its total capital raised to $7.2 million. Additional participants in the round include Capitalize VC and operators from companies such as DoorDash.
The startup aims to bridge the gap between brands and content creators at a significantly lower cost than traditional influencer marketing or standard ad campaigns. The platform allows everyday individuals to download the app and join campaigns regardless of their follower count across major social networks like TikTok, Instagram, Facebook, and YouTube.
Instead of charging a flat fee, Noise compensates creators based on their view counts. Brands sign up on the platform to share content briefs and budgets, while Noise handles the operational heavy lifting, allowing companies to run campaigns simultaneously across thousands of creators without managing individual client relationships.
"Our top brands work with several thousand creators on autopilot"
Diego Kafie
Launched in 2025 by Diego Kafie, Stu Feldt, and Nic Weber after spending two years building the mobile game app Playbite, Noise now boasts 1.5 million creators on its platform. CEO Kafie noted that top creators earn over six figures annually, while the company takes a fee from brands once views are successfully delivered.
Stock photo for illustration only, not from the actual event
The growth of platforms like Noise highlights a broader shift in digital marketing where startups and small businesses often struggle with prohibitive costs associated with mega-influencers. Leveraging everyday users as authentic brand advocates offers scalable reach and deep audience trust at a fraction of traditional marketing expenses.
The founding team developed the concept from their experience scaling Playbite, where they taught regular gamers how to produce social media content promoting the application. That grassroots strategy caused app installs to skyrocket organically while bypassing the cost-prohibitive rates charged by established influencers.
The newly acquired capital will fund product capability expansions and team hiring. Furthermore, Noise recently introduced its Organic-to-Ads program, enabling brands to apply paid advertising spend behind creator-made videos on Meta and TikTok in addition to standard organic posts.
Source: TechCrunch
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