TAT Drives Sub-Culture Economy With JISOO MV Locations
TAT partners with Siam Amazing Park for 'CLICK at Siam Amazing Park', bringing BLACKPINK fans to JISOO's MV locations until Nov 15, 2026.
Stock photo for illustration only, not from the actual event
- TAT advances its Sub-Culture Economy strategy by turning JISOO's 'CLICK' music video locations into a Bangkok travel experience.
- The 'CLICK at Siam Amazing Park' campaign runs at Siam Amazing Park until November 15, 2026.
- Visitors can explore six themed check-in points, collect stamps in a CLICK Passport, and purchase exclusive merchandise.
The Tourism Authority of Thailand (TAT) is actively advancing its Sub-Culture Economy strategy through a special collaboration with Siam Amazing Park and Blissoo, launching "CLICK at Siam Amazing Park." This initiative transforms the actual filming locations from "CLICK," the latest music video by South Korean singer, actress, and BLACKPINK member JISOO, into a limited-time Bangkok travel experience available until November 15, 2026.
Mr. Chuwit Sirivajjakul, TAT Deputy Governor for Policy and Planning, stated that passions, communities, and cultural influence are driving the future of tourism. Through the Sub-Culture Economy, TAT is creating new pathways to inspire travel to Thailand, deepen engagement with destinations, and generate higher tourism value by leveraging creative content to attract interest-led travellers worldwide.
Released on September 4, 2026, "CLICK" explores the connection between JISOO and her global fan community through a new character named CLICK Bear. With key scenes filmed on location at Siam Amazing Park, the music video serves as a creative foundation that allows visitors to directly engage with its settings, imagery, and pop culture fandom in a real-world environment.
Stock photo for illustration only, not from the actual event
The immersive experience unfolds across six themed check-in points. Guests begin their journey at Si-Am Amazing Hall to receive a CLICK Passport for stamp collection and photo opportunities with a four-metre CLICK Bear. This is followed by CLICK Message & CLICK Post, where fans can submit messages to JISOO via a special "JISOO 10230" postal service. Additional stops include CLICK Moment, which recreates the rollercoaster setting featuring the actual seat JISOO used during filming, and a double-decker carousel before concluding at Si-Am Amazing Shop for food, beverages, and limited-edition merchandise.
The Sub-Culture Economy framework represents a modern tourism strategy designed to capture high-spending, highly engaged communities such as global K-Pop fandoms. By converting international pop music video locations into tangible local attractions, TAT bridges creative content with real-world travel, positioning Bangkok as a premier destination where global entertainment culture and tourism intersect.
Created in partnership with Thailand Post, the "JISOO 10230 THAILAND" initiative further expands the experience by enabling fans worldwide to send letters and messages to JISOO throughout the campaign. Participants who fill their CLICK Passport with the required stamps can also redeem them for a special-edition JISOO postcard.
Three participation packages are currently available: CLICK Adventure Pass, Super CLICK Adventure Pass, and Annual CLICK Collectable Pass. Each option includes all-day access to Siam Amazing Park's water and amusement parks, alongside a CLICK Passport and selected merchandise items based on package terms. Tickets can be purchased directly at Siam Amazing Park or through its official online channels.
Source: TAT Newsroom
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