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Apple teases MacBook Pro event for October 28th

Apple has announced a second product launch event for October 28th in Los Angeles, where it is expected to unveil new MacBook Pro models with OLED screens, M6 iMacs, and a refreshed iPad Mini.

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20 Oct 2026Source: The Verge2 min read (0 views)
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Apple teases MacBook Pro event for October 28th

Stock photo for illustration only, not from the actual event

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  • Apple schedules a second product event for October 28th in Los Angeles
  • Expected announcements include an OLED MacBook Pro with Dynamic Island
  • New iMac with M6 chip and OLED iPad Mini also anticipated

Following its smart home-focused launch earlier in the month, Apple is preparing to host yet another major hardware event soon. The company has officially sent out invitations for a second product launch scheduled for October 28th at 1:00 PM ET in Los Angeles, California.

According to reports from Bloomberg, the upcoming event is set to feature brand-new Mac computers and a refreshed iPad Mini. The marquee announcement is widely anticipated to be a redesigned MacBook Pro equipped with an OLED touchscreen, a lighter chassis, and an iPhone-like Dynamic Island feature.

modern laptop notebook computer desk workspace

Stock photo for illustration only, not from the actual event

In addition to the flagship laptop, Apple plans to introduce a 14-inch MacBook Pro and a new iMac powered by the M6 chip, which was recently debuted alongside the Mac Mini. The updated iPad Mini is also slated to finally transition to an OLED display while relocating its selfie camera to the landscape edge for better video calls.

Hosting multiple hardware events within the span of a few weeks allows Apple to give distinct product categories their own spotlight. Separating the smart home announcements from professional-grade computing hardware ensures focused media attention, while the rollout of M6 processors and OLED panels signals a major technological transition across Apple's lineup.

"Can’t wait to pro and tell next week"

Greg Joswiak, Apple's SVP of Worldwide Marketing

Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, shared a brief teaser on X, writing that he cannot wait to showcase the pro announcements scheduled for the following week.

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This late-October presentation directly follows Apple's "Welcome home" smart home event held on October 13th, which featured the HomeView smart home hub, an updated Apple TV 4K with a new Siri Remote, and the second-generation HomePod Mini.

Source: The Verge

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