Adidas Copenhagen: Spacon creates aluminum curtain and sneaker carpets
Copenhagen-based Spacon Studio designed two site-specific installations for the Adidas flagship store, featuring running routes and rare local sneaker collections.
Stock photo for illustration only, not from the actual event
- Spacon Studio created two site-specific installations for the Adidas flagship store in Copenhagen
- The fitting rooms feature a perforated aluminum curtain mapping running paths and Adizero shoes
- The Originals area showcases oversized photographic carpets depicting vintage sneaker boxes
- The project collaborates with local collectors Joachim Idestrup Friis and Alexander Cummings
Copenhagen-based architecture and design practice Spacon Studio has developed two site-specific installations for the Adidas flagship store in Copenhagen. Intervening in two distinct retail zones, the fitting rooms and the Originals footwear area, the custom installations draw reference from the city’s urban running culture and the material archives of local sneaker collectors.
In the fitting room area, Spacon Studio installed a perforated aluminum curtain formed into a continuous sine-wave profile. The corrugated metal surface is calibrated across three viewing distances using varying perforation densities to project three nested graphic motifs: an aerial satellite view of Copenhagen centered on its central lakes with a crosshair indicating the store’s coordinates, a silhouette of a runner mid-stride, and a close-up profile of an Adidas Adizero shoe. The undulating surface of the aluminum sheet reflects ambient retail lighting while translating local running topography into a kinetic metallic partition.
Stock photo for illustration only, not from the actual event
Integrating hyper-local narratives and community heritage into retail interior design has become a powerful strategy for global sportswear brands. Instead of deploying uniform store layouts worldwide, incorporating genuine city running maps and items from regional collectors transforms commercial spaces into experiential galleries that resonate deeply with local consumers while celebrating local subcultures through industrial materials.
In the Originals footwear section, the studio placed three oversized photographic carpets across the floor. The textile prints depict an expansive field of vintage Adidas shoe boxes shown in various states—sealed, open, and empty. Embedded within the photographic field are rare archival sneakers sourced directly from the private collections of local sneaker collectors Joachim Idestrup Friis and Alexander Cummings, turning regional footwear archives into large-format floor graphics.
Source: designboom
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