Mockups Before Fuckups 2026: Jorge Diego Etienne 15-Year Exhibit
Mockups Before Fuckups at Museo Franz Mayer in Mexico City showcases nearly 15 years of design prototypes by Jorge Diego Etienne from October 16, 2026, to February 14, 2027.
Stock photo for illustration only, not from the actual event
- Exhibition highlights 15 years of work by designer Jorge Diego Etienne at Museo Franz Mayer
- Runs from October 16, 2026, through February 14, 2027
- Features five methodological phases and fifteen core design principles
- Includes collaborations with major brands like Coca-Cola, Tupperware, and TANE
The industrial design community in Mexico is turning its attention to a comprehensive retrospective celebrating nearly 15 years of creative practice by Monterrey-based designer Jorge Diego Etienne, founder of the consultancy JDE. Hosted at the prominent Museo Franz Mayer in Mexico City, the exhibition titled Mockups Before Fuckups opens the studio's extensive archives to reveal the hidden stages behind commercial product creation.
Running from October 16th, 2026, through February 14th, 2027, the showcase sheds light on the iterative processes that precede mass manufacturing. Visitors can examine preliminary sketches, scale models, working prototypes, material experiments, 3D printed studies, and unreleased design concepts that document the rigorous evolution of each project.
Stock photo for illustration only, not from the actual event
The layout of the exhibition is structured around the studio’s five distinct methodological stages and fifteen core design principles, framing physical prototyping and structural error mitigation as essential risk-reduction strategies. The displayed pieces span multiple typologies, ranging from tableware and furniture collections to public spaces and urban infrastructure projects.
By placing the emphasis on rough prototypes, discarded models, and iterative failures rather than polished final products, this exhibition offers a rare transparent look into the realities of industrial design. Showcasing the trial-and-error phase highlights the immense amount of research and risk management required before a concept successfully transitions into market production, serving as an educational milestone for emerging designers.
The collection features early studio works such as the machined aluminum pen holder Choose Your Bullets, custom tableware developed for the Michelin-starred restaurant Pangea, and research pieces from the Galeana collectible design series. It also highlights corporate collaborations with notable global brands including TANE, Libbey, Coca-Cola, Tupperware, and Cemex, curated with assistance from Roble Vargas.
Source: designboom
Found something wrong in this article? Report an issue with this article
Comments
Leave a Comment