Apple Pro and Tell 2026: Touchscreen MacBook Unveiled
Apple's Pro and Tell event on Oct 28, 2026 in Los Angeles features the anticipated first touchscreen MacBook and M6 chip upgrades.
Stock photo for illustration only, not from the actual event
- Apple's Pro and Tell event kicks off on October 28, 2026, at 1 PM ET in Los Angeles.
- The main highlight is the expected debut of the first-ever touchscreen MacBook Pro.
- iMac and entry-level MacBook Pro receive performance boosts with new M6 chips.
- Continues a busy product launch streak under CEO John Ternus since September 1st.
Apple has hosted its latest product showcase titled the "Pro and Tell" event, scheduled for October 28th at 1:00 PM ET / 10:00 AM PT in Los Angeles. This announcement arrives just weeks after the tech giant debuted the HomeView smart display and a little over a month following the introduction of the iPhone Duo foldable phone.
In the days leading up to the main showcase, Apple refreshed several core devices. On Monday, the company introduced an updated iPad Mini featuring a larger OLED display and a slimmer build. By Tuesday, both the iMac and the entry-level MacBook Pro received internal refreshes powered by the new M6 chips, clearing the stage for a major hardware star.
This event maintains an intensive product rollout pace for Apple since John Ternus assumed the role of CEO on September 1st. The recent wave of hardware releases has already encompassed the iPhone 18 Pro, new Apple Watch models, AirPods 5, and the HomePod Mini 2.
Stock photo for illustration only, not from the actual event
The primary attraction in Los Angeles centers on expectations that Apple will reveal a redesigned MacBook Pro equipped with a touchscreen display. This would mark the first time a Mac features touch input, stepping away from long-held executive skepticism regarding touchscreen laptops that persisted throughout the lifetime of the iPad.
Apple's move toward a touchscreen MacBook Pro represents a significant philosophical shift in its hardware design strategy. By bridging the gap between macOS and touch interaction, Apple responds to long-standing industry competition while leveraging advanced low-power silicon to maintain optimal battery life and performance.
The newly introduced iMac generation brings performance enhancements starting at $1,499, skipping the M5 generation entirely to adopt the M6 chip. Built on Apple's first 2nm process, the M6 includes a dual 16-core Neural Engine designed to accelerate on-device artificial intelligence workloads. According to Apple's official release, the M6 iMac delivers up to 5x faster on-device AI performance compared to the previous M4 configuration.
Meanwhile, the entry-level MacBook Pro received a corresponding specification bump with the M6 processor. Following minor adjustments in the previous year's M5 refresh—which included faster storage options up to 4TB—today's updates establish the foundation for what many anticipate will be the first touchscreen Mac.
Source: The Verge
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