Norman Foster launches his first watch with LEBOND

Renowned British architect Norman Foster has expanded his design spectrum from architecture to horology by introducing his very first wristwatch. Developed in collaboration with Swiss watchmaker LEBOND and the Norman Foster Foundation's Innovation and Design Unit, the timepiece applies the architect's signature approach regarding materials, engineering, and functionality to precision timekeeping, reimagining the structural connection between the watch case and strap through a unified silhouette.

For Foster, shifting to a smaller scale does not alter his foundational design philosophy. He maintains that the core questions remain identical regardless of whether he is designing a city, a building, a chair, or a watch: how it functions, how it is constructed, and how all components harmonize. This watch represents a unique opportunity to apply those inquiries to an everyday personal object that accompanies its wearer through professional environments, travel, and private moments alike.

"What is different about a watch is that it is intensely personal. You wear it, you travel with it and it becomes part of your everyday life."

Norman Foster

A defining characteristic of the design is the complete elimination of conventional lugs, the traditional hardware pieces joining a watch case to its band. Instead, the strap seamlessly follows the contours of the case, establishing a cohesive profile that rests more ergonomically on the wrist. Furthermore, the interchangeable strap system empowers wearers to customize colors and materials according to their personal preferences.