Adam Mosseri says negativity around AI is ‘going to get worse’
Instagram head Adam Mosseri told the Colin and Samir podcast that backlash, frustration, and anxiety regarding artificial intelligence will escalate over the next two years.
Stock photo for illustration only, not from the actual event
- Instagram head Adam Mosseri predicts AI backlash will continue to escalate over the next two years.
- Core fears include content ownership, safety, and the threat of job displacement across industries.
- Instagram now mandates AI accounts to label themselves for user transparency.
Instagram head Adam Mosseri has shared candid insights regarding artificial intelligence, stating that the current wave of negativity, frustration, and anger directed at AI is not only here to stay but is bound to intensify over the next few years. According to Mosseri, this backlash extends far beyond younger demographics or creative industries, spreading across various sectors of society.
Speaking on the Colin and Samir podcast while discussing the launch of widescreen and long-form video formats on Instagram, Mosseri acknowledged that public apprehension toward AI features both justified and unfounded concerns, which will create ongoing challenges for numerous individuals and industries moving forward.
When a major tech executive openly admits that hostility toward artificial intelligence will worsen, it highlights the deepening rift between platform developers and creators. The ongoing friction primarily stems from unresolved concerns regarding intellectual property rights, unauthorized data scraping, and the ethical implications of generative models.
Stock photo for illustration only, not from the actual event
Addressing content distribution on the platform, Mosseri denied that Instagram ranks AI creators differently, though he raised questions regarding content quality. He admitted that while plenty of great AI content exists alongside low-quality "AI slop," Instagram’s ranking algorithms likely do not evaluate AI-generated material as effectively as human-created content, while also noting that the term "slop" is sometimes overused.
"I think what it comes down to when you really have, like, a heart-to-heart with someone is a fear of being left behind in some way."
Adam Mosseri
Instagram has also been grappling with misleading AI-generated content, such as celebrity deepfakes. Mosseri noted that the platform is actively figuring out solutions, though he emphasized that attempting to completely ban AI content from the platform is entirely impractical.
As part of its countermeasures, Instagram began requiring AI-powered accounts to apply self-identifying labels earlier this year to ensure users know what is authentic. Ultimately, Mosseri believes that deep-seated fears regarding content ownership, safety, and job displacement for creators, engineers, and mathematicians all boil down to one fundamental emotion: a profound fear of being left behind.
Source: The Verge
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