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Amazon CEO Andy Jassy Says Prime Video Revenue Nears Tens of Billions

Amazon CEO Andy Jassy revealed during a quarterly earnings call that Prime Video is generating tens of billions in revenue and is now profitable.

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30 Oct 2026Source: TechCrunch3 min read (0 views)
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Amazon CEO Andy Jassy Says Prime Video Revenue Nears Tens of Billions

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  • Andy Jassy revealed Prime Video's revenue run rate is in the tens of billions.
  • Amazon MGM Studios surpassed $1.2 billion in global box office sales this year.
  • Project Hail Mary grossed around $684 million, becoming the studio's top release.
  • Thursday Night Football viewership averaged 17.7 million per game, up 16%.

Amazon's streaming service, Prime Video, has evolved into a powerhouse business. During the quarterly earnings call on Thursday, Amazon CEO Andy Jassy announced that the platform's revenue run rate has reached the tens of billions of dollars and is now profitable on its own. While Jassy previously informed investors in May that Prime Video was profitable, the milestone of generating tens of billions marks a significant new update.

streaming service television screen media player

Stock photo for illustration only, not from the actual event

This financial momentum has been strongly supported by Amazon MGM Studios, which has brought in more than $1.2 billion in global box office sales so far this year. Hit titles like Project Hail Mary and Verity drove these figures. Specifically, Project Hail Mary grossed an estimated $684 million worldwide according to The Numbers. Starring Ryan Gosling and based on Andy Weir's novel, the film debuted in theaters in March to become Amazon MGM Studios' highest-grossing release, despite the studio also facing a notable flop this year with Melania.

68MReacher Season 4 global viewers in 28 days
17.7MThursday Night Football average game viewers

Jassy also highlighted several successful television series, including Carrie, The Summer I Turned Pretty, The Boys, Off Campus, Fallout, and Reacher. According to the company, Season 4 of Reacher attracted 66 million viewers globally within its first 28 days. Production for Season 5 is currently underway, and the series has already been renewed for a sixth season.

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Stock photo for illustration only, not from the actual event

Live sports have additionally served as a major catalyst for the streaming service. Prime Video broadcasts events such as NASCAR, the Masters, and UEFA Champions League soccer, but Thursday Night Football has proven to be its standout success this year. Nielsen figures shared by Amazon show that the first six games of the season averaged 17.7 million viewers, marking a 16% increase from last year. Furthermore, the streaming platform attracted over 2 million viewers for the second season of NBA on Prime, according to Nielsen.

Amazon's success in turning Prime Video from a mere customer perk into a self-sustaining, multi-billion-dollar entertainment engine demonstrates the immense value of heavy investments in exclusive live sports and premium theatrical releases. This multi-pronged approach not only drives subscriber retention but also strengthens Amazon's broader digital advertising and commerce ecosystem.

Source: TechCrunch

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