What We're Building at Softscotch: 6 Marketing Tools
Sanju Joseph, founder of Softscotch, breaks down the technical details of 6 marketing software products built from real agency problems.
Stock photo for illustration only, not from the actual event
- Sanju Joseph shares the technical backstory of 6 marketing software tools built by Softscotch.
- The article focuses on performance, structured data, crawling, and architecture for developers.
- DarnItSEO runs 75+ checks, ranks action steps, and optimizes websites for AI answer engines.
- All products originated from recurring client challenges solved during digital agency work.
Sanju Joseph, founder of the digital marketing agency Softscotch, has shared a developer's perspective on building software tools for marketers, founders, and small businesses. The agency currently has six live products, all conceived to solve recurring challenges encountered while working with actual clients.
Unlike typical write-ups focused purely on marketing outcomes, this breakdown dives into how each product functions on a technical level, covering performance, structured data, crawling, embeds, and integrations. Every detail reflects the current state of the software without roadmaps or unfulfilled promises.
Stock photo for illustration only, not from the actual event
The first product, DarnItSEO, audits websites for traditional search engine optimization alongside AEO and GEO, which target AI answer engines such as ChatGPT, Gemini, Claude, and Perplexity. The tool crawls web pages directly without requiring installation tags or complex integrations.
DarnItSEO executes over 75 checks, scores the site globally and categorically, and organizes findings into a numbered action plan sorted by impact and effort. Furthermore, it features more than 100 standalone utilities requiring no signup, including robots.txt testers, XML sitemap validators, redirect chain checkers, and JSON-LD validators.
Focusing on prioritized action plans addresses a major bottleneck in web development and SEO. Traditional audit tools often dump hundreds of unorganized issues, leaving development teams paralyzed. Structuring fixes by actual impact provides a pragmatic engineering approach to marketing optimization.
Another tool, VerifiedWidget, embeds authentic Google reviews onto business websites across platforms like WordPress, Shopify, Wix, Squarespace, Webflow, and plain HTML. Multi-location businesses can manage individual Google listings and review widgets from a single account dashboard.
Meanwhile, Marketing Newsfeed tracks over 30 sources across search, ads, social, email, and AI, filtering updates that directly impact marketing performance. It includes critical change action lists, platform outage status panels, and email alerts.
The remaining three tools include PostInstantly for scheduling multi-platform social media posts, BrandsForCreators connecting brands with US-based creators for authentic content exchange, and amlookupfor, a networking platform designed for founders and builders in India.
Source: Dev.to
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