Apple sets iPhone sales record without standard model
Apple reports $57.58 billion in Q4 2026 iPhone revenue, marking a 17 percent jump despite skipping a standard release.
Stock photo for illustration only, not from the actual event
- Apple's Q4 2026 iPhone revenue hit $57.58 billion, up 17 percent year over year.
- Growth was driven by Pro-only models in the iPhone 18 lineup and older model price hikes.
- Total company revenue surged 12 percent to reach $114.5 billion.
- Mac business grew 24 percent, while iPad revenue declined by 10 percent.
Apple achieved a record-breaking quarter for iPhone sales in the fourth quarter of 2026, driven entirely by pro-tier devices even though the company did not release a standard model during its latest product refresh. In its earnings report released on Monday, Apple announced it generated $57.58 billion in iPhone revenue alone, representing a 17 percent jump compared to the same period last year.
This revenue growth followed the September rollout of the iPhone 18 lineup, which featured the higher-priced iPhone 18 Pro and Pro Max models alongside price increases implemented across older device tiers. Apple also unveiled its first folding phone, the iPhone Duo, though its preorder sales figures were not factored into this specific earnings report.
Stock photo for illustration only, not from the actual event
Like many hardware manufacturers, Apple has navigated ongoing supply chain pressures and rising memory expenses, prompting across-the-board retail price adjustments. Meanwhile, the newly announced iPhone Duo experienced constrained in-store availability at launch, with some estimated customer shipment windows stretching onward into 2027.
"We saw higher memory costs as compared to the June quarter, and that was partly offset by the benefit of carrying inventory and lower costs on non-memory components."
John Ternus, Apple CEO
On a broader financial scale, Apple reported a 12 percent increase in overall revenue, expanding to $114.5 billion. The Mac division experienced a 24 percent boost to $10.79 billion, and the services sector—encompassing App Store commissions alongside Apple TV and Apple Music subscriptions—climbed to $31.57 billion. Conversely, iPad revenue dropped 10 percent year over year to land at $6.23 billion.
Apple's ability to drive record-breaking sales despite omitting a baseline entry model highlights the formidable purchasing power of its high-end consumer base. Shifting focus toward Pro-tier hardware and adjusting baseline prices has effectively insulated the company's margins against surging memory component costs affecting the wider tech industry.
Over the past several weeks, Apple has also shaken up other hardware categories. The tech giant made a significant push into smart home ecosystems by introducing a dedicated smart home display alongside video doorbells, security cameras, and smart locks developed alongside LG and Schneider Electric. Furthermore, the company introduced a touchscreen MacBook Pro, reversing a form factor preference its executives had previously resisted for years.
Source: The Verge
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