WTM London 2026: TAT Showcases Thai Wellness Offerings
TAT brings 47 Thai tourism businesses to WTM London 2026, highlighting the Healing is the New Luxury theme and targeting 1.51 billion Baht in revenue.
Stock photo for illustration only, not from the actual event
- TAT brought 47 Thai tourism businesses to WTM London 2026 from 3-5 November 2026.
- HRH Princess Ubolratana visited the Thailand Pavilion on 3 November to support Thai tourism.
- The event targets at least 1.440 business appointments and 1.51 billion Baht in revenue.
- UK visitor arrivals are projected to exceed 1.04 million by the end of 2026.
The Tourism Authority of Thailand (TAT) led a delegation of 47 Thai tourism businesses to World Travel Market (WTM London 2026) held at Excel London from 3 to 5 November 2026. The delegation showcased Thailand's wellness, culture, and mindful travel experiences under the core theme "Healing is the New Luxury," aimed at engaging travel trade partners from the United Kingdom and wider long-haul markets.
On 3 November 2026, Her Royal Highness Princess Ubolratana visited the Thailand Pavilion, demonstrating her continued support for Thailand's international tourism promotion. During the visit, Her Royal Highness prepared two Thai dishes using natural ingredients and herbs, highlighting the culinary craftsmanship and local wisdom central to the pavilion's five-senses concept.
Source: TAT Newsroom
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