TAT Wins Gold for Gastronomy at Wanderlust Awards 2026

The Tourism Authority of Thailand has triumphed on the international stage by securing the Gold Award in the Most Desirable Country for Gastronomy category at the 25th Anniversary Wanderlust Reader Travel Awards 2026, held at Maritime Greenwich in London. This remarkable achievement marks a major leap forward for the nation, which climbed steadily from eighth place in 2025 to claim the ultimate culinary honor this year.

TAT Governor Ms. Thapanee Kiatphaibool accepted the prestigious accolade on behalf of Thailand, highlighting that the victory stands as a testament to the country's distinctive culinary heritage, generational traditions, and rich food culture that deeply connects travelers with local communities and wisdom.

Organized by Wanderlust, a prominent UK travel publication and Official Consumer Media Partner of World Travel Market 2026, the ceremony welcomed Prince Harry, The Duke of Sussex and founder of Travalyst, who delivered an address on sustainable travel responsibility and presented the sustainability award. This year's competition drew votes from more than 250,000 readers, amassing over 5.5 million total votes across 23 categories. Thailand emerged victorious out of 10 nominated countries, taking home the Gold ahead of Italy with Silver and France with Bronze, while Japan, Greece, Spain, South Korea, Malaysia, Turkey, and Vietnam also earned nominations.

"We thank Wanderlust readers for recognising Thailand’s rich and diverse food culture. From regional traditions and local street food to world-class dining, Thai cuisine offers meaningful connections to our heritage, local wisdom and communities."

Ms. Thapanee Kiatphaibool, TAT Governor

Stock photo for illustration only, not from the actual event

The accolade arrives as TAT accelerates its engagement in the United Kingdom, a vital long-haul market. Through proactive airline partnerships and the Airline Focus strategy, flight connectivity is expanding significantly. Virgin Atlantic launched its London-to-Phuket service in October, while Norse Atlantic prepares to introduce new routes connecting London to Phuket and Manchester to Bangkok in December.