Kim Kardashian's Skims refunds $148 advent calendar

Skims, the shapewear and clothing brand co-founded by reality TV star Kim Kardashian in 2019, is offering customer refunds for its $148 (approximately £110) advent calendar after it drew fierce criticism across social media platforms.

The accessories advent calendar had promised twelve days of fun surprises but quickly became the target of online mockery due to the underwhelming quality of its contents, which included items like hair clips and keychains. Dissatisfied buyers compared the items to random trinkets found hidden down the back of a sofa.

The backlash quickly morphed into a viral trend, with numerous social media accounts posting videos of themselves cleaning out their own living room sofas and joking that they had accidentally recreated the Skims advent calendar items themselves.

Stock photo for illustration only, not from the actual event

Launched in 2019, Skims has grown tremendously and helped propel Kardashian into billionaire status, according to Forbes magazine. The brand achieved a massive $5 billion valuation in 2025 after securing millions of dollars in new funding, making this swift response essential for damage control.

Source: BBC Business