Xbox prices are increasing by up to €200 or £170 in Europe and the UK
Microsoft's struggling console sees unprecedented price hikes across Europe and the UK, with increases of up to 43 percent due to soaring memory component costs.
Stock photo for illustration only, not from the actual event
- Microsoft is raising Xbox console prices in Europe and the UK by up to €200 or £170.
- The 512GB Xbox Series S is seeing a price increase of over 43 percent.
- This marks the third round of price hikes since May 2025.
- The 2TB model is being retired amid the ongoing global memory crunch.
When Microsoft announced its latest round of Xbox price adjustments in June, the figures were restricted to the United States market. Now, the company has revealed the dramatic price increases destined for the EU and UK, with console prices jumping by as much as €200 or £170 depending on the specific model and hardware configuration.
The scale of these increases is striking. The 1TB Xbox Series X equipped with a disc drive is climbing by more than 30 percent, moving from its previous price point of £499.99 / €599.99 up to £669.99 / €799.99. Meanwhile, the entry-level 512GB Xbox Series S is shouldering an even steeper percentage hike of over 43 percent, surging from £299.99 / €349.99 to £429.99 / €499.99.
Stock photo for illustration only, not from the actual event
While various gaming hardware systems have faced price bumps as RAM and storage manufacturing costs skyrocket due to intense demand from the booming artificial intelligence industry, none of the competing manufacturers have implemented increases quite as dramatic as Microsoft's latest adjustments.
The global memory shortage and soaring RAM prices are heavily driven by the massive expansion of AI infrastructure and data centers, which compete directly for semiconductor fabrication capacity. This supply chain pressure increases production costs for consumer electronics globally, forcing brands to adjust retail pricing to maintain operational margins.
This update represents the third wave of price increases enacted since May 2025, pushing the highest-end console model to cost $300 more than its original launch price of $499.99 back in 2020. Additionally, Microsoft is quietly retiring the 2TB model altogether to navigate the ongoing storage crunch. The complete breakdown of the revised pricing structure includes the following changes:
- 512GB Xbox Series S was €349.99 / £299.99, now €499.99 / £429.99
- 1TB Xbox Series S was €399.99 / £349.99, now €599.99 / £519.99
- 1TB Xbox Series X Digital was €549.99 / £449.99, now €749.99 / £619.99
- 1TB Xbox Series X Disc was €599.99 / £499.99, now €799.99 / £669.99
Source: The Verge
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