Cards Against Humanity is crowdfunding a monument to Elon Musk
The popular card game company is asking fans for 10 dollars each to build a grand monument on its land near Starbase, Texas.
Stock photo for illustration only, not from the actual event
- Cards Against Humanity launches a crowdfunding campaign for an Elon Musk monument
- The monument will stand on private land near Starbase, Texas
- Donors pay 10 dollars to join the official design committee
- The land was originally purchased in 2017 to block a border wall
Cards Against Humanity is preparing a new provocative stunt aimed at annoying Elon Musk, utilizing its signature edgy branding to crowdfund the project. The company behind the popular card game announced its intention to erect a grand monument on the parcel of land it owns near Starbase, Texas, with the playful objective of making the billionaire pause and reflect on his personal life and social standing in a uniquely antagonistic fashion.
Fans interested in participating can join the newly formed official design committee by contributing 10 dollars through the campaign's dedicated website. According to an Instagram post by the company, this fee allows like-minded individuals to collaborate on designing and building the ultimate structure intended to prompt a moment of self-reflection from the tech billionaire whom they describe in their characteristic provocative language.
Stock photo for illustration only, not from the actual event
This campaign highlights Cards Against Humanity's long-standing strategy of using guerrilla marketing and public stunts to generate viral attention and deep engagement with its consumer base. By placing the monument directly adjacent to SpaceX facilities in Texas, the company leverages existing geographical tensions and historical legal disputes, turning a satirical online campaign into a tangible physical confrontation with one of the world's most prominent corporate figures.
The plot of land in question has a notable history of being used for political and corporate disruption. Cards Against Humanity originally purchased the property back in 2017 specifically to thwart former US President Donald Trump's plans for a border wall along the US and Mexico border. Furthermore, tensions between the card game creators and Musk's aerospace ventures escalated into a legal battle in 2024, when Cards Against Humanity sued SpaceX for allegedly trespassing on and damaging their Texas property before launching the current monument fundraising effort.
"Build the perfect monument to force a moment of introspection upon the world’s richest, ugliest little bitch."
Cards Against Humanity
Source: The Verge
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