Janey Rjanok Reveals 1.3 Billion Baht Revenue From Live Stream Festival
Janey Rjanok shares that her live-streaming festival generated 1.3 billion baht, allowing her to build hotels for her two daughters in Hat Yai and Bangkok.
Stock photo for illustration only, not from the actual event
- Janey Rjanok generated 1.3 billion baht in sales from her massive live-streaming festival
- She plans to use the earnings to build hotels for her two daughters in Hat Yai and Bangkok
- She admitted suffering health issues and facing a lawsuit over a product endorsement
Thai celebrity Janey Rjanok appeared on the talk show Hae to discuss the overwhelming success and aftermath of her live-streaming sales event, known as the Janey Festival. She admitted that the venture completely transformed her life, despite the heavy toll it took on her health and ongoing legal troubles.
She expressed deep gratitude for her courage to turn a crisis into an opportunity, noting that the positive momentum has allowed her to find peace of mind and improve various aspects of her life.
Stock photo for illustration only, not from the actual event
Regarding her financial plans, Janey revealed that she is preparing to invest the revenue into real estate by building hotels in Hat Yai and Bangkok. She intends to dedicate one property to each of her two daughters and has already inspected potential land plots in both locations.
"Oh, total sales reached 1.3 billion baht."
However, the remarkable financial gain came with significant personal costs. For over two months during the festival, she slept only one hour a day, resulting in severe health deterioration. She was subsequently diagnosed with a thyroid condition and HPV, both of which she is still treating. Additionally, she is facing legal action after a court accepted a lawsuit concerning a paid live-stream promotion for a crispy pork snack brand involved in a logo dispute. Janey maintained that she was merely a hired presenter unaware of the conflict and stated her lawyers are seeking a settlement.
The booming live-commerce industry in Thailand has unlocked unprecedented revenue streams for social media influencers, yet Janey's experience highlights the severe physical and legal risks associated with high-intensity commercial marathons. Influencers increasingly face vulnerabilities regarding brand compliance and liability, illustrating the complex challenges behind viral digital marketing campaigns.
When asked if the Janey Festival would return, she stated that such an intense event is a once-in-a-lifetime milestone and will not be repeated. Furthermore, she decided to close down the Janey Market project and refund participants because maintaining it was no longer viable. Moving forward, her primary goal is to establish passive income streams so she can sustain her wealth without straining her health.
Source: Thairath Entertainment
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