ALPINE SPORTS Partners with Jele to Launch “ALPINE BOOST” Sport Jelly
Alpine Sports Group collaborates with Srinanaporn Marketing, the maker of Jele, to develop a new sport jelly.
Stock photo for illustration only, not from the actual event
- Alpine Sports Group officially launches a new product named ALPINE BOOST
- Partners with Srinanaporn Marketing Public Company Limited, the maker of Jele
- Focuses on developing a Sport Jelly product tailored for athletes and fitness enthusiasts
The sports and energy nutrition sector is seeing an exciting new development as Alpine Sports Group officially introduces its latest product, "ALPINE BOOST," designed specifically in a Sport Jelly format to cater to the energy needs of athletes and active individuals.
This major launch involves a strategic partnership with industry giant Srinanaporn Marketing Public Company Limited, widely known as the manufacturer and distributor of the Jele brand, which plays a crucial role in co-developing this specialized sport jelly.
This collaboration between Alpine Sports Group and Srinanaporn Marketing (Jele) highlights a growing trend of merging sports expertise with mass-market health snack and jelly manufacturing capabilities, making energy supplements more accessible to both professional athletes and everyday fitness enthusiasts.
The joint development marks an important milestone in expanding the energy supplement market in Thailand, promising to offer consumers a convenient, fast, and effective energy source during training sessions and athletic competitions.
Source: Thairath Sport
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