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Threads users can now chat with Meta AI in their DMs

Meta is rolling out its Meta AI chatbot within Threads DMs globally, allowing private interactions with the AI assistant.

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Inewgen
28 Jul 2026Source: TechCrunch2 min read (0 views)Last updated 04 Aug 2026
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Threads users can now chat with Meta AI in their DMs

Stock photo for illustration only, not from the actual event

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  • Meta AI is now integrated into Threads direct messages.
  • Users can privately share posts, images, and videos with the AI.
  • The global rollout officially began on Monday.
  • Users can mute or hide Meta AI replies in public feeds.

Meta announced on Monday that it is rolling out its Meta AI chatbot within Threads’ DMs, giving users a direct way to chat privately with the AI assistant.

Although Threads users in select markets could already interact with Meta AI in public posts in a manner similar to how people use Grok on X, this new integration allows users to converse with the AI assistant in a private setting.

smartphone chat application screen

Stock photo for illustration only, not from the actual event

By providing an easier way to interact with an AI chatbot, Meta aims to retain users within its ecosystem and discourage them from utilizing third-party alternatives such as OpenAI's ChatGPT or Google Gemini.

Embedding AI assistants directly into social messaging platforms represents a major industry trend, helping tech giants keep users engaged longer without needing external browser tools or separate applications.

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The new integration enables users to share Threads posts, images, links, and videos directly with Meta AI. Furthermore, individuals can ask follow-up questions to dive deeper into various topics.

mobile app interface design

Stock photo for illustration only, not from the actual event

The company confirmed that the update is rolling out globally starting Monday. Meta also noted that it continues testing Meta AI in Threads public feeds across a handful of global markets while gathering feedback.

Users who prefer seeing fewer Meta AI replies in their feeds can mute @meta.ai, select the "Not interested" option on any Meta AI post, or hide Meta AI replies appearing on their own posts. By deepening this integration, Meta is positioning Threads as a comprehensive hub for information and recommendations without requiring users to leave the application.

Source: TechCrunch

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