YouTube Premium will include Peacock starting next year
YouTube Premium is adding Peacock to its standard subscription package, allowing subscribers to stream shows, movies, and live sports starting in 2027.
Stock photo for illustration only, not from the actual event
- YouTube Premium to bundle Peacock streaming service
- Multi-year agreement takes effect starting in 2027
- Stream TV shows, movies, and live sports in the YouTube app
- Standard subscription remains priced at $15.99 per month
YouTube’s ad-free Premium subscription is gaining another perk as NBCUniversal announces a multi-year agreement allowing subscribers to stream Peacock’s ad-supported shows, movies, and live sports directly through the YouTube app. The integration is scheduled to roll out in 2027, expanding the value proposition for standard users.
YouTube spokesperson Jessica Gibby confirmed to The Verge that YouTube will bundle Peacock in its standard subscription, which increased to $15.99 per month back in April. This arrangement offers a more cost-effective option compared to subscribing to both services individually, given that Peacock's ad-supported tier currently starts at $10.99 per month.
Stock photo for illustration only, not from the actual event
The news of the deal comes at a pivotal time for Peacock, which is separating from Comcast’s broadband business alongside NBCUniversal and Sky. Matt Strauss, the chairman of NBCUniversal’s media group, stated that the agreement will boost Peacock’s next phase of growth by bringing the service to millions of YouTube Premium subscribers.
Bundling streaming services into massive distribution platforms like YouTube is a proven industry strategy to combat churn and scale user acquisition rapidly. For Peacock, tapping into YouTube's massive global subscriber base following its recent milestone of turning a profit for the first time last quarter provides a powerful tailwind for market expansion.
As part of the agreement, NBCUniversal will also stream a selection of live sporting events on YouTube and extend its distribution agreement with YouTube TV.
Source: The Verge
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