John Ternus is now the new CEO of Apple
Apple names John Ternus as its new CEO replacing Tim Cook, who moves to executive chairman, ahead of the September 9 hardware event.
Stock photo for illustration only, not from the actual event
- John Ternus officially steps in as the new CEO of Apple today.
- Tim Cook transitions from CEO to executive chairman of the board.
- The first hardware event under Ternus is scheduled for September 9th.
The tech industry is witnessing a major leadership transition as Apple, one of the world's most valuable companies, appoints a new chief executive for the first time since 2011, with John Ternus officially starting his tenure today.
Ternus succeeds Tim Cook, who will continue with the company as the executive chairman of Apple's board. In a parting letter to employees, Cook wrote that culture triumphs over everything and emphasized a shared belief in the importance of what they build and the responsibility to leave the world better than they found it.
Stock photo for illustration only, not from the actual event
Stepping into the role, Ternus inherits a company navigating the rapid rise of AI, component shortages such as RAM driven by that technological growth, and an increasingly complex political and economic landscape. He will also lead without several veteran executives who previously worked alongside Cook and Steve Jobs, including Phil Schiller, who Bloomberg reported is stepping down from heading the App Store.
The appointment of John Ternus during a pivotal era defined by artificial intelligence and supply chain pressures marks a critical turning point for Apple, testing how a hardware-focused leader will steer the tech giant through new competitive frontiers.
Apple's senior leadership team currently stands with the following key alignments:
- John Ternus serves as Chief Executive Officer.
- Tim Cook moves to the role of Executive Chair.
- Phil Schiller continues as an Apple Fellow despite handing off day-to-day management of the App Store and Apple events.
- Katherine Adams' position as SVP of government affairs is fully vacated, with responsibilities shared by Jennifer Newstead and Tim Cook.
- Former CFO Luca Maestri is no longer listed on the leadership team following his transition to VP of corporate services in 2024.
The first hardware event of the Ternus era is just around the corner on September 9th, where new iPhones, including a foldable Ultra model, are expected to debut, offering an early glimpse into the company's future direction.
Source: The Verge
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