Apple to Announce Five Devices on Sept 9: Foldable iPhone
Apple is set to hold a major event on Sept. 9, 2026, at 1 p.m. ET, expecting to unveil the foldable iPhone Ultra, iPhone 18 Pro, and Apple Watch Series 12.

Stock photo for illustration only, not from the actual event
- Apple has a major product event scheduled for Wednesday, Sept. 9 at 1 p.m. ET.
- The company is expected to debut its first foldable smartphone, the iPhone Ultra.
- New announcements will also cover iPhone 18 Pro, iPhone 18 Pro Max, and Apple Watch Series 12.
Apple has a major event scheduled for tomorrow, Wednesday, Sept. 9, at 1 p.m. ET, where the company will take the virtual stage to announce a series of new devices. While only Apple knows the exact lineup for certain, leaks and rumors give us a clear picture of what to expect, with five key hardware updates anticipated alongside potential surprise announcements.
The defining product announcement for the company tomorrow will be the iPhone Ultra, marking Apple's first foldable iPhone and the biggest update to the lineup in years. Based on rumors, the device features:
- A smaller exterior display measuring roughly 5.5 inches when closed.
- An expansive interior folding screen measuring about 7.8 inches when opened.
- Two rear cameras accompanied by a front-facing selfie camera.
- Integration of Touch ID instead of Face ID for authentication.
Under the hood, Apple is expected to debut its new A20 chip across the new iPhone lineup, including the Ultra model, paired with 12GB of RAM and a larger battery ranging between 5,000 and 5,500 mAh to support the dual displays. Leaks indicate that Apple has successfully minimized the visibility of the display crease. However, the price tag remains a steep hurdle, with rumors pointing to a starting price above $2,000 amid an ongoing global memory crisis.
Traditional designs are not going away, as Apple will also introduce the iPhone 18 Pro and iPhone 18 Pro Max as modest upgrades over last year's models. The 18 Pro line is rumored to feature slightly smaller Dynamic Islands, variable aperture cameras for improved low-light performance, the new A20 chip, and Apple's C2 modem. Base prices are projected at $1,299 for the 18 Pro and $1,399 for the 18 Pro Max.

Stock photo for illustration only, not from the actual event
"Apple has a big event scheduled for tomorrow . On Wednesday, Sept. 9, at 1 p.m. ET, the company will take the virtual stage to announce a series of new products."
Lifehacker
On the wearable front, the Apple Watch Series 12 is expected to debut with an S-series chip tailored for AI capabilities, alongside an always-on heart-rate sensor similar to WHOOP devices. Apple may also reintroduce a ceramic watch option in white and dark gray. Meanwhile, the Apple Watch Ultra 4 will likely mirror its predecessor while incorporating the S12 chip and the new heart-rate sensor.
Apple's entry into the foldable smartphone market with the iPhone Ultra represents a critical strategic shift. Competing against established Android foldable devices will test whether consumers are willing to embrace Apple's ecosystem implementation at a $2,000-plus price point during a period of rising hardware costs.
Source: Lifehacker
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