Klook Expands Kreator Shops to Over 30000 Creators
Klook has upgraded Kreator Shops for over 30,000 creators across 88 markets, consolidating travel recommendations into a single storefront.
Stock photo for illustration only, not from the actual event
- Klook expands Kreator Shops to over 30,000 creators across 88 markets.
- Consolidates scattered affiliate links into a single bookable storefront.
- Drove a 246% jump in creator-led bookings and double-digit sales growth.
Travel and experiences platform Klook is taking a major step to turn social media creators into direct sales enablers by upgrading its Kreator Shops feature. The platform has rolled out the tool to more than 30,000 creators across 88 markets, providing them with a unified storefront where followers can easily browse and book a wide range of recommendations.
Previously, travel creators participating in Klook's affiliate program typically relied on separate individual links to direct followers to specific attractions or activities. Kreator Shops changes this dynamic by bringing all those recommendations together into one comprehensive, shoppable itinerary that covers hotels, local attractions, restaurants, transportation, and eSIMs.
Stock photo for illustration only, not from the actual event
Marcus Yong, Klook's vice president of global marketing, highlighted the vision behind the feature, noting that travel is fundamentally about an entire itinerary rather than isolated products. By allowing creators to display all their tried-and-tested recommendations in one place, users get a seamless planning experience.
"A trip is an entire itinerary, not a single product."/Marcus Yong
Klook's strategic push into social commerce aligns closely with the preferences of younger demographics, such as Gen Z and millennials, who frequently discover travel ideas on social media. By shortening the path from social inspiration to checkout, the company can capture high-intent travel demand and drive conversions for functional travel products alongside viral attractions.
Following its full rollout, Klook reported strong performance metrics, including double-digit sales growth, a 246% surge in creator-led bookings in 2025, and a 36% increase in average bookings per active creator, demonstrating the commercial viability of creator-driven travel itineraries.
Source: Skift
Found something wrong in this article? Report an issue with this article
Comments
Leave a Comment