TAT expands Nihao Month 2026 to drive China travel
TAT launches the third Nihao Month 2026 campaign from Sept 15 to Oct 31, partnering with Meituan and KOLs to boost Golden Week and Chinese New Year travel.
Stock photo for illustration only, not from the actual event
- TAT announced the third Nihao Month 2026 campaign launching on Sept 15.
- Partnership with Meituan utilizes LBS tech and consumer data for targeted offers.
- Offers exclusive privileges across 20 partners for travelers with Chinese passports.
- Mid-Autumn celebration event scheduled at One Bangkok on September 25.
The Tourism Authority of Thailand (TAT), alongside public and private sector partners, officially announced Nihao Month 2026, marking the third iteration of the Amazing Thailand Mid-Autumn campaign. Running from September 15, 2026, the four-part initiative aims to stimulate Chinese tourist arrivals around the Mid-Autumn Festival and National Day Golden Week, build travel confidence, and maintain market momentum all the way through Chinese New Year in January and February 2027.
Ms. Thapanee Kiatphaibool, TAT Governor, stated that Nihao Month 2026 integrates TAT's China-market strategy into a more cohesive phase by connecting pre-departure travel demand with high-quality local privileges. This approach encourages Chinese travelers to select Thailand, extend their stays, and return for future visits while promoting higher-value tourism.
Guided by the "Zhong Tai Yi Jia Qin" (China and Thailand are one family) sentiment, the 2026 edition emphasizes strengthening people-to-people bonds, advancing service standards, and promoting sustainable tourism cooperation. The expanded program combines digital sales conversion, on-ground privileges, cultural exchanges, and creator-driven storytelling.
Stock photo for illustration only, not from the actual event
A core element of the campaign is the partnership with Meituan, running from September 15 to October 31, 2026. Leveraging daily engagement from over 80 million users, Meituan utilizes Location-Based Service technology and consumer data to deliver targeted offers spanning hotels, dining, and flights, aiming to convert at least 10,000 purchasers from China's major, new first-tier, and secondary cities.
Partnering with a dominant lifestyle ecosystem like Meituan illustrates TAT's advanced digital marketing strategy, leveraging hyper-local data and lifestyle super-apps to engage travelers seamlessly from pre-booking phases straight through to their arrival and on-ground consumption in Thailand.
Running concurrently from September 15 to October 31, the Chinese Passport Privilege program unites 20 partners across retail, wellness, and transport sectors, granting exclusive perks to visitors presenting a Chinese passport. Additionally, TAT will host the Amazing Thailand Mid-Autumn Celebration 2026 on September 25 at One Bangkok, bringing together approximately 30 Chinese KOLs.
Source: TAT Newsroom
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