Nintendo Launches Customer Appreciation Sale With Up to 30% Off
Nintendo kicks off its Customer Appreciation Sale with up to 30% off games and accessories through September 26 on eShop and major retailers.

Stock photo for illustration only, not from the actual event
- Nintendo launches a Customer Appreciation Sale offering up to 30% off games and accessories.
- The promotional event runs through September 26 on the Nintendo eShop and major retail partners.
- First-party Nintendo games and controllers yield the highest savings during this sale event.
Nintendo has officially kicked off its Customer Appreciation Sale, utilizing $300 million in government tariff refunds to fund the promotional event. Running through September 26, the sale is available across the Nintendo eShop, Nintendo Store, and major retailers including Amazon, Best Buy, and Walmart. The discounts cover digital games, physical game bundles, downloadable content, accessories, and apparel.
Shoppers looking specifically for Nintendo Switch 2 hardware or dedicated games will find very limited options, as the sale primarily highlights current system accessories and established titles. First-party Nintendo games offer the steepest discounts at up to 30% off. Notably, the standard Nintendo Pro Controller—which remains fully compatible with the Switch 2&mdashis marked down to $55.99 from its original $79.99 price tag.

Stock photo for illustration only, not from the actual event
A wide selection of hardware accessories and peripherals are also included in the discount lineup:
- Nintendo Switch Joy-Con Charging Stand — $24.49 (originally $34.99)
- Nintendo Joy-Con (single) — $31.49 (originally $44.99)
- Nintendo Switch 2 Camera — $37.99 (originally $54.99)
- Virtual Boy (Cardboard Model) — $17.49 (originally $24.99)
- Nintendo Sound Clock: Alarmo — $76.99 (originally $109.99)
Popular titles from major franchises are seeing rare price cuts as well. The Legend of Zelda: Breath of the Wild + Expansion Pass Bundle is currently available on Amazon for $55.97, down from $79.98. Other major titles such as Super Mario Bros. Wonder, Luigi's Mansion 3, and Kirby: Star Allies are marked down to $41.97 from their standard $59.99 price.
Leveraging government tariff refunds to fund a consumer-facing discount event provides Nintendo with a strategic advantage during a hardware transition period. By discounting cross-compatible accessories like the original Pro Controller while newer hardware models face high demand and shortages, Nintendo effectively clears inventory while maintaining consumer engagement.
The sale event will conclude on September 26, giving interested buyers a limited window to secure discounted games and accessories across participating digital and physical storefronts.
Source: Lifehacker
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