Meta One launches in Thailand starting at 27 Baht/month
Meta One subscription service is now live in Thailand with tiers ranging from 27 Baht to 10,990 Baht per month, offering over 50 exclusive features.
Stock photo for illustration only, not from the actual event
- Meta has officially rolled out its Meta One monthly subscription service in Thailand.
- Pricing tiers range from 27 Baht up to 10,990 Baht per month.
- The service spans across Instagram, Facebook, WhatsApp, and Meta AI.
- Global sign-ups and trials have already surpassed 15 million combined.
Meta has officially expanded its monthly subscription service, Meta One, to Thailand. The service is tailored for everyday users, creators, and businesses seeking advanced features across Meta's core ecosystem, including Instagram, Facebook, WhatsApp, and Meta AI.
Despite the introduction of these paid tiers, Meta confirmed that foundational usage across all applications and Meta AI will remain completely free of charge. Users who wish to unlock extra capabilities can choose from a flexible range of pricing plans starting at just 27 Baht per month up to enterprise-level packages.
The Meta One pricing structure is categorized into three distinct groups to cater to different user needs:
- App-Specific Plans: Instagram Plus and Facebook Plus are priced at 35 Baht per month, while WhatsApp Plus costs 27 Baht per month, featuring link support on posts.
- General & AI Bundles: The Core plan is available for 169 Baht per month, and the Premium plan is priced at 679 Baht per month, combining features from all three apps.
- Creator & Business Plans: Ranging from Essential starting at 319 Baht, Advanced at 1,099 Baht, Expert at 3,199 Baht, up to Max at 10,990 Baht per month.
Stock photo for illustration only, not from the actual event
The core selling point for the Core and Premium plans is the inclusion of higher quotas for high-compute AI features, such as image generation and editing, video creation powered by Meta's Muse AI models, and the Restyle tool for Instagram Stories. Additional perks include Story scheduling tools and a suite of over 50 exclusive features.
The introduction of Meta One's tiered subscription model highlights Meta's strategic shift toward diversifying revenue beyond advertising by monetizing heavy users and businesses through advanced artificial intelligence tools. Offering app-specific micro-plans also lowers the barrier to entry, allowing consumers to pay strictly for the services they use most.
"More than half of bundle plan subscribers used both AI and customization features concurrently, with Restyle and audio effects on Instagram standing out as top drivers for users subscribing to Meta's packages."
Meta
Source: Thairath Lifestyle
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